Loyalty & Co-brand Marketing & Communications Manager

About the position

The Loyalty & Co-brand Marketing and Communications Program Manager oversees all loyalty and co-brand marketing initiatives. This role includes managing agency relationships, developing and executing communication strategies, planning and implementing loyalty promotions, and leading co-brand marketing efforts. Additionally, the Manager organizes and executes events to promote loyalty and co-brand programs.

Responsibilities

• Develops and executes communication strategies for loyalty programs. Creates and manages content for emails, newsletters, and social media. Collaborates with the marketing team to ensure consistent messaging. Monitors and analyzes campaign effectiveness.
• Develops and executes loyalty program promotions to boost engagement and retention. Collaborates with cross-functional teams on promotional offers and campaigns. Monitors and reports on promotion performance. Identifies and enhances new promotional opportunities.
• Creates and executes marketing strategies for co-brand programs. Collaborates with partners on joint marketing campaigns. Manages co brand marketing budgets and tracks ROI. Analyzes market trends and competitor activities to guide strategies.
• Plans and executes events to promote loyalty and co-brand programs. Coordinates with internal teams and external vendors for successful execution. Creates event marketing materials and communication plans. Evaluates event success and identifies areas for improvement.
• Oversees relationships with external agencies for loyalty programs, ensuring alignment with brand standards and business objectives. Negotiates contracts, manages budgets, and conducts performance reviews, providing feedback to agencies.
• Collaborates with cross-functional teams (marketing, analytics, customer service, IT) to ensure alignment and support for initiatives. Prepares and presents reports to senior management. Builds strong relationships with external partners and vendors.
• Supports leadership in developing long-term strategies for loyalty and cobrand programs. Conducts market research and competitive analysis to inform decisions. Identifies and evaluates opportunities for program enhancements and partnerships. Develops business cases and proposals for new initiatives.
• Collaborates with the Brand team to manage and maintain loyalty and cobrand brand guidelines, messaging, and materials. Ensures communications and marketing efforts align with brand standards. Updates brand guidelines as needed.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Graphic Design, or a related field
• A minimum of 5 years of experience in increasingly responsible branding & marketing and/or event management positions. Master's degree in Marketing, Communications, Business, or a related field a plus
• Proficient Microsoft Office products skill, including Excel, Word, PowerPoint, Outlook and Teams; proficiency and understanding of other role-relevant technologies and applications such as Adobe, photoshop, graphics and copywriting
• Experience working with loyalty programs, co-brands, and financial partnerships in the travel or hospitality industry a plus
• Experience with loyalty and credit card marketing preferred

Benefits

• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Paid Time Off including 8 company-wide holidays and 2 floating holidays
• Vacation Time starting with 14 days/year for full-time employees at the manager and below level
• 80 hours of sick time each year for full-time employees
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site preschool program and wellness center at our Miami campus