Loyalty & Co-brand Marketing & Communications Manager

About the position

The Loyalty & Co-brand Marketing and Communications Program Manager oversees all loyalty and co-brand marketing initiatives. This role includes managing agency relationships, developing and executing communication strategies, planning and implementing loyalty promotions, and leading co-brand marketing efforts. Additionally, the Manager organizes and executes events to promote loyalty and co-brand programs.

Responsibilities

• Develops and executes communication strategies for loyalty programs.
• Creates and manages content for emails, newsletters, and social media.
• Collaborates with the marketing team to ensure consistent messaging.
• Monitors and analyzes campaign effectiveness.
• Develops and executes loyalty program promotions to boost engagement and retention.
• Collaborates with cross-functional teams on promotional offers and campaigns.
• Monitors and reports on promotion performance.
• Identifies and enhances new promotional opportunities.
• Creates and executes marketing strategies for co-brand programs.
• Collaborates with partners on joint marketing campaigns.
• Manages co-brand marketing budgets and tracks ROI.
• Analyzes market trends and competitor activities to guide strategies.
• Plans and executes events to promote loyalty and co-brand programs.
• Coordinates with internal teams and external vendors for successful execution.
• Creates event marketing materials and communication plans.
• Evaluates event success and identifies areas for improvement.
• Oversees relationships with external agencies for loyalty programs, ensuring alignment with brand standards and business objectives.
• Negotiates contracts, manages budgets, and conducts performance reviews, providing feedback to agencies.
• Collaborates with cross-functional teams (marketing, analytics, customer service, IT) to ensure alignment and support for initiatives.
• Prepares and presents reports to senior management.
• Builds strong relationships with external partners and vendors.
• Supports leadership in developing long-term strategies for loyalty and co-brand programs.
• Conducts market research and competitive analysis to inform decisions.
• Identifies and evaluates opportunities for program enhancements and partnerships.
• Develops business cases and proposals for new initiatives.
• Collaborates with the Brand team to manage and maintain loyalty and co-brand brand guidelines, messaging, and materials.
• Ensures communications and marketing efforts align with brand standards.
• Updates brand guidelines as needed.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Graphic Design, or a related field.
• A minimum of 5 years of experience in increasingly responsible branding & marketing and/or event management positions.
• Master’s degree in Marketing, Communications, Business, or a related field a plus.
• Proficient in Microsoft Office products including Excel, Word, PowerPoint, Outlook and Teams.
• Proficiency and understanding of other role-relevant technologies and applications such as Adobe, Photoshop, graphics and copywriting.
• Experience working with loyalty programs, co-brands, and financial partnerships in the travel or hospitality industry a plus.
• Experience with loyalty and credit card marketing preferred.

Benefits

• Cost-effective medical, dental and vision plans.
• Employee Assistance Program and other mental health resources.
• Company paid term life insurance and disability coverage.
• 401(k) plan that includes a company match.
• Employee Stock Purchase plan.
• Paid Time Off.
• Days off for 8 company-wide holidays, plus 2 additional floating holidays.
• Vacation Time starting with 14 days/year for full-time employees at the manager level.
• Sick Time of 80 hours each year for full-time employees.
• Complementary stand-by cruises, employee discounts on confirmed cruises.
• Personal and professional learning and development resources including tuition reimbursement.
• On-site preschool program and wellness center at our Miami campus.