Manager, B2B Campaign & Content Marketing

About the position

Roku Advertising is looking for a senior campaign and content strategist and team leader to help grow Roku's reach, awareness, consideration, and conversion among the people who influence and make marketing or advertising decisions. This person will spearhead the strategy, planning, execution, and measurement of Roku Advertising's biggest campaigns and content initiatives. This a highly cross-functional and visible role. The successful candidate will be a leader on the demand generation team and will interface with colleagues in digital marketing, paid media, analytics, sales marketing, corporate marketing, events, and comms. They'll also engage regularly with Roku Advertising leadership. If you're ready to devise and execute campaigns and content that will help advertisers and agencies navigate the massive, generational shift away from traditional linear TV to TV streaming, we want to hear from you.

Responsibilities

• Oversee the planning, development, and execution of demand generation programs to increase Roku Advertising reach, awareness, consideration, and conversion.
• Create and execute a content marketing strategy that advances a range of marketing and sales objectives, from brand awareness to lead generation.
• Lead the creation of distinctive content, including case studies, blogs, whitepapers, and ad research and measurement studies for widespread distribution and promotion.
• Strategize with internal Roku Advertising stakeholders - such as Sales Marketing, Comms, and Corporate Marketing - to plan and launch campaigns that support sales goals and priorities.
• Manage content marketers, editors, writers, and agencies to bring content and campaign initiatives to life.
• Lead the development and execution of cross-channel campaigns that span paid advertising, content marketing, email, SEM/SEO, and our website, advertising.roku.com, in partnership with Digital Marketing.
• Coordinate these team efforts and ensure on-time, on-message execution.
• Ensure consistent design, editorial pillars, messaging, content, and calls to action across target audience segments and personas.
• Responsible for budgeting and budget allocation across campaigns.
• Propose, measure, and report on campaign objectives and key results, in partnership with Analytics.
• Develop and manage a marketing content calendar that's informed by industry events, trends impacting Roku's sales verticals, and company initiatives.

Requirements

• 10+ years of relevant content and campaign marketing experience.
• Prior experience owning in-house marketing and content strategy.
• Strong editorial and communication (written and verbal) skills.
• Proven experience developing and implementing integrated marketing plans and campaigns that have met or exceeded goals.
• Fluency in content marketing trends and paid media strategies and channels.
• Understanding of how to achieve marketing goals at every stage of the funnel, from awareness to conversion.
• Understands best practices for digital marketing, content creation and distribution, buyer journeys, paid media, social media, including approaches to CMS, SEO/SEM.
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities.
• Obsessive about deadlines who won't hesitate to remind collaborators about every program milestone.
• Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
• B2B marketing experience a plus but not required.
• Comfortable with ambiguity.
• Biased toward action.
• Self-motivated and detail oriented.

Nice-to-haves

• Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required.
• B2B marketing experience a plus but not required.

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off