Manager, Brand Marketing and Advertising

About the position

The University of Rhode Island is seeking a Manager of Brand Marketing and Advertising to assist the Assistant Director in developing strategic marketing and communications plans. This role involves identifying marketing challenges and opportunities, recommending strategies to enhance the University's reputation, and overseeing multi-channel advertising campaigns. The position is full-time, permanent, and offers a hybrid remote work schedule effective on the day of hire.

Responsibilities

• Develop and implement comprehensive advertising strategies to elevate the University's visibility and reputation and drive student enrollment.
• Oversee multi-channel advertising campaigns, including digital, print, radio, TV, and outdoor media, ensuring alignment with brand messaging.
• Collaborate with University leaders, academic departments, and other partners to create and execute marketing plans tailored to specific Key Performance Indicators.
• Conduct market research and analyze trends and competitive benchmarking to identify outreach and engagement opportunities.
• Collaborate with communications colleagues and third-party partners to create engaging marketing content, ensuring consistency with University branding.
• Assist digital advertising efforts, including social media, search engine marketing (SEM), and pay-per-click (PPC) campaigns.
• Monitor campaign analytics and performance metrics to optimize campaigns in real-time.
• Assist in managing the advertising and marketing budget, ensuring effective allocation of resources.
• Manage relationships with media agencies and negotiate with vendors for media placements.
• Assist in managing the University's licensing and trademarks.
• Supervise marketing professionals, providing mentorship and professional development.

Requirements

• Bachelor's degree in marketing, advertising, communications, or a related field.
• Minimum of five years of experience in advertising, marketing, or related field.
• Demonstrated experience in managing multi-channel advertising campaigns.
• Demonstrated experience with digital marketing tools and analytics platforms, including Google Analytics.
• Demonstrated project management and organizational skills.
• Demonstrated strong interpersonal and verbal communication skills.
• Demonstrated proficiency in written communication skills.
• Demonstrated ability to work with diverse groups/populations.

Nice-to-haves

• Master's degree in marketing, advertising, communications, business administration, or a related discipline.
• Demonstrated experience working in higher education or non-profit organizations.
• Demonstrated familiarity with customer relationship management (CRM) and marketing automation platforms.
• Demonstrated ability to lead cross-functional teams and manage multiple projects.
• Demonstrated knowledge of higher education trends and student recruitment strategies.
• Demonstrated experience in licensing and trademark compliance.

Benefits

• Salary Hiring Range: $75,000 - $85,000
• Full-time, Permanent position
• Hybrid remote work schedule possible