E. & J. Gallo Wineryposted 8 days ago
$127,500 - $191,300/Yr
Full-time
Modesto, CA
Beverage and Tobacco Product Manufacturing

About the position

This position will be a telecommuting role that can be done out of Modesto, CA and Dallas, TX. This role will have up to a 25% annual travel requirement. As a Brand Manager you will oversee marketing activities with a 12-18 month horizon for assigned brand(s). Provides mentoring, coaching to team members in executing marketing strategies consistent with established P&L objectives and brand role. Leads Agile marketing and IMP processes for assigned brand(s). Contributes to the development and execution of OGSM brand level strategies.

Responsibilities

  • Leverages mastery of business drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.
  • Oversees the development and maintenance of brand strategies for assigned brands; manages the execution of established growth and profit objectives; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.
  • Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.
  • Acts as the Outcome Owner through the agile marketing process.
  • Owns the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.
  • Develops the IMP brief in collaboration with the Marcomm Planner and supervises the development of the activation briefs.
  • Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and/or brand positioning.
  • Participates in the execution of strategies in support of the OGSM's.
  • Owns the A&P budget for assigned brand(s), including commerce and portions of the overhead allocation.
  • Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.
  • Oversees relationships with outside agencies ensuring alignments with brand goals and objectives.
  • Outlines and evaluates current and proposed product attributes and effectively communicates consumer product needs to the Winemaking team.
  • Develops staff to possess transferable brand marketing skill sets which can be applied successfully in other Gallo business units.
  • Nurtures high-level marketing skills possessed by staff, identifies areas of improvement and provides mentoring and coaching to increase execution level.
  • Contributes to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.
  • Responsible for understanding and complying with applicable quality, environmental and safety regulations.

Requirements

  • Master's degree plus 6 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 8 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.
  • Required to spend 25% of time traveling in-market in order to conduct job duties.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
  • Required to be 18 years or older.

Nice-to-haves

  • Master of Business Administration degree plus 9 years of Gallo brand marketing experience reflecting increasing levels of responsibility.
  • CPG or Alcohol beverage brand marketing experience.
  • Multiple Gallo marketing rotations.
  • Prior supervisory/managerial experience.
  • Brand Marketing experience.
  • Luxury marketing experience.
  • On Premise Spirits experience.
  • Ambassador Management experience.
  • Experiential marketing campaign development and execution experience.
  • Tasting room management experience (wine or spirits).
  • Direct to consumer sales experience (alcohol beverage or luxury consumer goods a plus).
  • Experience training and developing junior level brand marketers in executing brand and organizational objectives.
  • Experience managing business operations and leveraging basic finance and accounting principles.
  • Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.
  • Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
  • Experience writing speeches and articles for publication that conform to prescribed style and format.
  • Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.
  • Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.

Benefits

  • Competitive benefits package.

Job Keywords

Hard Skills
  • Brand Alignment
  • Brand Management
  • Brand Marketing
  • Marketing Planning
  • Organizational Branding
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Soft Skills
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