Manager, Digital Content Marketing

Simon Property Group-posted 10 months ago
Full-time • Manager
Indianapolis, IN
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As the Manager of Digital Content Marketing, you will lead the development and execution of our digital content strategies across key digital channels. The ideal candidate will have a strong background in content creation and management, with a focus on driving brand awareness and audience engagement, specific to the retail or shopping center industries. This position will lead a team of Digital Content Associates, develop and manage workflows, and actively participate in content production. This role requires a keen awareness of social media trends, a passion for crafting compelling content, and strong analytical skills.

  • Lead content ideation and creation both independently and in partnership with internal creative teams and external agencies, ensuring high-quality, on-brand assets.
  • Post, monitor, and engage with audiences across social media platforms.
  • Stay ahead of the curve on social media trends, competitive activity, and emerging platforms. Share relevant insights and recommendations to inform content strategy.
  • Maintain high standards of accuracy and quality in all content, conducting thorough reviews and edits before publication to key digital channels.
  • Use analytics tools to measure the effectiveness of our content, track KPIs, and continuously optimize based on performance.
  • Collaborate closely with the Director of Digital Campaigns & the Influencer Marketing Manager to seamlessly integrate influencer activations into the social media strategy and content calendar.
  • Oversee the day-to-day operations of the Digital Content Associates and the tasks assigned to the Digital Content Team.
  • Provide training and development for the local Field Marketing Teams, sharing best practices and strategies to enhance their digital expertise and ensure cohesive execution of digital content strategies.
  • B.A. or B.S. in Marketing or related field
  • 5+ years experience in digital content creation or social media management
  • Previous management experience
  • Strong understanding and interest in social media platforms and digital content trends
  • Excellent communication and collaboration skills
  • Proficiency in using digital marketing tools such as Sprout Social, Monday.com, or similar tools
  • Creative mindset with the ability to produce engaging and shareable content
  • Ability to work collaboratively in a fast-paced environment
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