Manager, Digital Marketing

Tigerconnect - Santa Monica, CA

Full-time - Manager

Remote - Santa Monica, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Manager, Digital Marketing at TigerConnect will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to scale the company's SaaS business in the healthcare IT sector. This role involves leading a team of digital marketing specialists, driving performance marketing strategies, and enhancing the overall digital presence to create a world-class omnichannel experience.

Responsibilities

• Implement and drive a digital marketing strategy that aligns with business goals in the healthcare IT space.
• Identify areas for growth and innovative approaches to digital marketing.
• Lead and mentor a team of digital marketing specialists, providing guidance on best practices and campaign strategies.
• Plan, lead, and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Analyze audience insights to refine targeting and maximize engagement.
• Continuously test and iterate on campaign elements to optimize performance and manage advertising budgets effectively.
• Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify critical conversion points and drop-off points, optimizing user funnels.
• Allocate and manage the budget for paid media campaigns, optimizing spend and performance based on data-driven insights.

Requirements

• Bachelor's or master's degree in marketing or a related field.
• 8+ years of demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Proficiency in conducting marketing research and analyzing data to identify insights and optimize campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Proven working experience in digital marketing, particularly within healthcare IT.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush).
• Working knowledge of ad serving tools and PPC campaign optimization on major search engines.
• Familiarity with HTML, CSS, and JavaScript development and constraints.

Benefits

• Remote flexibility with teams across the US and globally.
• Excellent Medical, Dental, and Vision insurance for employees and their families.
• 401k match.
• Wellness reimbursement program and company-wide wellness days.
• Flexible time off policy.