Manager, Digital Marketing

About the position

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

Responsibilities

• Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for ADA Label Services partners.
• Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.
• Craft, commission, and handle budgets and plans for Label Services releases including content creation, advertising, influencer marketing, AR and custom web development.
• Build and lead new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers.
• Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
• Track and report on UGC trends and activity across short-form surfaces.
• Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable.
• Work with the head of Label Services and Commerce leads to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming.
• Collaborate with internal ADA teams including Commerce, Label Management, Publicity, International, Catalog, and Sync to build cohesive marketing campaigns and achieve project goals across a diverse roster.
• Maintain authoritative level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption. Define engagement and audience growth goals and create a roadmap to reach those goals.
• Recommend new digital tools and partnerships for Label Services artists and label clients, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services.
• Update artists, managers, and internal customers on product changes and standard practices.
• Build and maintain relationships with social media platform representatives and participate in regular update meetings as led by department head.
• Conceive and run campaign strategies for ADA's social and digital brand presence.

Requirements

• You have a Bachelor's degree or equivalent preferred.
• You have a minimum of 3+ years professional experience in digital/social media marketing in the music industry with a focus on hip-hop and R&B.
• You have experience leading an artist roster and multiple projects simultaneously.
• You have outstanding organizational and communication skills and expertise in social media content strategy.
• You have a passion for technology, socials, music, and fan-focused digital strategies.
• You have your finger on the pulse of current social media and cultural trends and values, especially amongst Gen Z consumers.
• You have experience analyzing and communicating data and insights trends.
• You are outgoing, and build and maintain relationships.
• A problem-solving demeanor to get it done, no matter the challenge.
• The ability to excel in a fast-paced, team-oriented environment.
• Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area.
• Ability to work on tight timeframes and move projects forward with limited assets.
• Demonstrate leadership in team discussions and client meetings.
• A deep understanding of interactive technologies and communication tools, including TikTok, Facebook, Instagram, X, YouTube, Snapchat, Discord, Twitch, Website strategy, Email/SMS strategy.

Nice-to-haves

• Hands-on digital advertising experience.
• Interest or experience in gaming and streamers.
• Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut).
• Familiarity with file sharing applications, rippers, converters, encoders, etc.
• Experience using project management software (eg Airtable or Asana).

Benefits

• Salary Range: $67,500 to $75,000 Annually.
• In-office presence is critical for talent development, collaboration and building strong relationships.