Manager, Engagement & Retention Marketing

Zipcar • Boston, MA

411d

About The Position

The Engagement & Retention Marketing Manager at Zipcar is responsible for designing and executing marketing communication programs aimed at enhancing customer retention, engagement, and loyalty. This role involves managing multi-channel marketing strategies, analyzing customer lifecycle metrics, and collaborating with various stakeholders to ensure effective member communications.

Requirements

• Bachelor's degree in marketing, Business, or a related field.
• 5+ years of experience in a marketing role, focusing on multi-channel communication strategies.
• Proven analytical skills with a history of translating insights into actionable plans.
• Expertise in CRM and email marketing, familiarity with industry KPIs; experience with Salesforce Marketing Cloud (SFMC) is a plus.
• Experience in promotional platforms; experience with Talon.One is a plus.
• Strong cross-functional collaboration and relationship-building skills.
• Excellent written and verbal communication, with attention to detail.
• Exceptional project management skills, adept at balancing shifting priorities and managing multiple projects simultaneously.
• Ownership mindset with entrepreneurial spirit and a results-driven approach.

Nice To Haves

• Experience with Salesforce Marketing Cloud (SFMC).
• Experience with Talon.One.

Responsibilities

• Develop and manage a data-driven promotional calendar in collaboration with the revenue management team.
• Oversee creative requests, craft messaging strategies, and execute multi-channel campaigns (email, push notifications, etc.).
• Analyze campaign performance to refine results and optimize strategies.
• Act as the primary liaison for cross-functional teams, ensuring clear communication and alignment with business goals.
• Leverage customer insights and revenue forecasts to develop and optimize communication strategies.
• Establish and report on key performance metrics for all channels, prioritizing resources for maximum efficiency.
• Define and implement a robust testing agenda focusing on segmentation, messaging, frequency, personalization, and send-time optimization.
• Lead messaging and positioning efforts, manage timelines, approvals, and iterations to meet deadlines.

Benefits

• Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits
• Generous paid time off, including volunteer and Parental Leave options
• Tax-free benefit for public transportation or parking expenses
• Bicycle Reimbursement program
• 401(k) Retirement Plan with company matched contributions
• Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
• Community involvement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Rental and Leasing Services
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees