Manager, Event Marketing

About the position

The Event Marketing Manager plays a key role in the development and implementation of event marketing plans and strategies for the NAMER region that will achieve current and long-range marketing and business objectives. The Event Marketing Manager will be responsible for all areas of the event marketing process, including strategic, creative, financial, and tactical. The Manager reports to the Director Event Marketing.

Responsibilities

• Oversee all event activity, managing events from research to conception to budget reconciliation to ROI tracking.
• Responsible for the strategy and execution for large corporate events, smaller conferences, campaign focused events and thought leadership driven initiatives.
• Collaborate with various marketing teams to help lead go to market strategy through events, conferences, roundtables and account based marketing.
• Work cross functionally to define and execute on program goals, messages, audience generation/email campaigns, collateral, event website and registration, and event logistics.
• Gather information including industry trends, competitive intelligence and business goals to make event marketing recommendations.
• Listen to marketing and sales business needs, collaborate across teams to define objectives and messaging for events.
• Design and facilitate internal and client events, including audio-visual production, collateral design, logistics, budgeting, negotiation and client service.
• Manage logistical requirements for planning, staging, and shipping of trade show properties and products.
• Prepare ROI evaluation of events.
• Establish staffing requirements, obtain approvals and recruit employees to staff all trade shows and internal events.
• Work cross functionally with measurement and analytics team to report on the effectiveness of events.
• Establish credibility and build trust with key stakeholders and leadership.
• Negotiate contracts and manage relationships with outside vendors.
• Manage operational and administrative functions to ensure specific projects are delivered efficiently.
• Travel to on-site inspections and project manage events.

Requirements

• 6+ years of experience in events.
• Demonstrated successful planning and executing large and small scale offline events that support business objectives and goals.
• Ability to manage multiple projects with attention to detail.
• Willingness to travel.
• Be a self-starter with good time management skills.

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.
• Retirement benefits such as a 401k plan and company match.
• Short and long-term disability coverage.
• Basic life insurance.
• Well-being benefits.
• Reimbursement for certain tuition expenses.
• Parental leave.
• Sick time of 1 hour per 30 hours worked.
• Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter.
• Around 13 paid holidays per year.
• Employees can purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.