Manager, Integrated Brand Marketing

About the position

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver. The Integrated Marketing Manager will be responsible for the development and execution of marketing plans to drive revenue for ancillary businesses within the Equinox Fitness and Sports clubs including, Group Fitness, Personal Training, The Spa, Pilates and Brand Partners. They will work cross-functionally within Equinox Marketing teams as well as Creative Operations to create cohesive marketing plans, ensuring proper channels are leveraged and overseeing workflow between creative and key stakeholders for necessary approvals.

Responsibilities

• Lead the development of integrated marketing plans for the Equinox brand including Group Fitness, Spa, Personal Training, Pilates and Partnerships, that deliver on enhancing the member experience and financial goals of the business.
• Support the Brand Marketing Team on core initiatives including brief writing, project management, creative development, campaign execution, competitive analysis, and data reporting.
• Collaborate with peer groups across functions - social media, member marketing, CRM, and public relations - to build relationships and execute integrated marketing programs.
• Support on end-to-end management of annual Brand Campaign, including owning and building timelines, rollout, calendarization, and handoff of all deliverables to teams.
• Work closely with Creative Operations team to ensure activation plans, execution timelines, and deliverables are clear, remain on-track and align with the business goals.
• Oversee marketing requests in response to on-going needs of the business, which may include emails to drive referrals, pilot tests of new products or services and retention programs.
• Keep a consistent pulse on the cultural landscape - what is new and next - and actively explore how we can carve out white space for our businesses.
• Support the execution of any relevant brand partnerships to increase brand awareness and reinforce marketing objectives.
• Manage the tracking and reporting of monthly business results that are connected to marketing efforts for these businesses.

Requirements

• 5-8 years of marketing experience with a leading lifestyle, consumer brand or creative agency.
• Must have experience working on brands with primarily digital marketing channels preferably email, app and social.
• Excellent project management, organization, communication and writing skills.
• Strong storytelling and interpersonal communication skills, and a keen understanding of how to craft and evolve narratives.
• Ability to lead multiple assignments and priorities independently while communicating and collaborating effectively with a variety of partners.
• Team oriented, puts organization first and partners well with others to achieve goals.

Nice-to-haves

• Luxury services marketing experience is a plus.
• Passion for fitness a major plus.

Benefits

• Competitive salary, benefits, and industry leading commission opportunities for club employees.
• Complimentary Club membership.
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop.