Manager, Marketing Analytics - AP Global Marketing

About the position

The Marketing Analytics team is responsible for providing measurement, insights, analyses, reporting, targeting opportunities, and strategic recommendations to internal and external teams across all Marketing channels and initiatives, including: organic social, media, lifecycle, creative and brand marketing. Their work ranges from creative testing (qualitative and/or quantitative; in-person or virtually), business intelligence, goal and KPI setting, to data analysis, trend analysis, and econometric modeling for the above stated channels and broader cross-functional teams. The Manager, Marketing Analytics will play a critical role in facilitating data-driven decisions to optimize marketing strategies and drive advanced measurement. This role will focus on analyzing player behavior, evaluating campaign performance, and identifying actionable insights to enhance the effectiveness of marketing initiatives. You will collaborate cross-functionally with other teams to understand the impact of marketing efforts at the top, middle, and bottom of the funnel.

Responsibilities

• Analyze the effectiveness of marketing campaigns across channels (digital, paid, lifecycle, etc.) to inform future strategies.
• Utilize statistics and modeling to drive higher marketing effectiveness, customer acquisition and retention.
• Proactively bring hypotheses and analyses forward that will help achieve Marketing goals.
• Lead the design and analysis of various forms of testing for creative assets, messaging, and targeting strategies both qualitatively and quantitatively across mobile and console/pc business.
• Use vendor and internal data sources to recommend improvements to campaign and creative design.
• Create insights for various marketing channels.
• Develop insights to support go-to-market strategies for new game launches, live-service updates, and seasonal events.
• Drive substantial gains across the marketing funnel metrics - from awareness, engagement, game install, purchase, retention, and cross-sell/upsell.
• Support international marketing teams with localized data insights and strategy recommendations.
• Design innovative reporting and visualizations that make it easy to understand marketing performance at a glance.
• Proactively identify trends, risks, and opportunities to optimize marketing spend and player lifetime value.
• Identify and evaluate potential brand partnership opportunities that align with our brand’s target audience, franchise values, and growth objectives.
• Collaborate with marketing and product teams to develop data-driven proposals for brand partnerships, ensuring measurable impact on player acquisition, engagement, and retention.
• Lead the analytics and performance evaluation of brand partnership campaigns, providing insights on KPIs, audience reach, and brand alignment.
• Research industry trends and competitor partnerships to position our brand as a leader in innovative and impactful brand collaborations.
• Present insights and recommendations to stakeholders across various levels, including senior leadership.
• Act as a liaison between marketing cross functional teams to ensure data-driven decision-making across all marketing channels.
• Drive skill development of analysts on the team in statistics and insights areas.

Requirements

• 7+ years of experience in the field of data analytics, data science, or a related domain.
• 2+ years of leadership experience leading a team of Analysts.
• Background in Statistics, Mathematics, Finance.
• SQL - beginning/intermediate level.
• Previous experience with insight development and story-telling.
• Dashboard development for Marketing.
• Marketing goal setting experience.
• Knowledge around quantitative and qualitative creative testing.
• Self-starter and proactive.
• Experience presenting to varying levels of stakeholders including cross-functional teams and C-Suite.
• Can work across multiple projects at once and cross functionally.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance.
• 401(k) with Company match.
• Tuition reimbursement.
• Charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave.
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others.
• Relocation assistance if required to move geographic locations for the job.