Manager, Marketing and Content

About the position

At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests' stay to bring their dreams and desires to life. With an atmosphere that's chic but wonderfully unstuffy, and a team who are meticulous but warm, we seek to exceed our guests' expectations at every possible turn. Amidst fragrant pines and glistening peaks, One&Only Moonlight Basin is a glamorous return to simplicity. Fill days cascading down cool waters, unearthing the magic of Yellowstone National park, skiing on world renowned slopes and retreating to floating evergreen spaces. With abundant knowledge and generosity, we anticipate our guest's every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it's our passion. This position can be located out of Bozeman or Big Sky, MT.

Responsibilities

• Collaborate with the Directors of Marketing & Communications on all marketing and communications initiatives.
• Develop and implement multichannel B2C and B2B campaigns throughout the customer lifecycle, ensuring consistent messaging across all platforms.
• Identify target audiences and create marketing strategies with clear objectives tailored to various channels, seasons, and segments.
• Work closely with the Director of Marketing & Communications to manage B2C and B2B activations from ideation to execution.
• Develop creative briefs and provide direction for advertising and guest-facing communications, including print, digital, and video content.
• Work alongside the Global Commercial Team to strategize digital marketing efforts, including web, SEO/SEM, email, social media, and digital advertising.
• Execute local campaigns in addition to international initiatives to increase footfall to the Spa and F&B outlets.
• Collaborate with the Director of Marketing & Communications and Global Commercial Team to monitor campaign performance and analyze metrics across all channels.
• Generate ideas and develop ongoing content for emails, social media, press releases, and other digital platforms.
• Maintain the resort's master content calendar to drive monthly storytelling across all B2C channels.
• Collaborate with operational teams to create promotional timelines and materials for events and activations.
• Partner with the Director of Marketing & Communications and Global Commercial Team to plan and execute resort photo and video shoots.
• Adapt content for various marketing and communication channels.
• Manage content updates for customer and internal communications and channels.
• Collaborate with the team to create and design sales and marketing materials.
• Design all assets needed for launching advertising campaigns.
• Ensure all guest-facing collateral is on-brand and current.
• Oversee the print production process.
• Act as the One&Only brand ambassador, ensuring resort activities align with global brand standards.
• Uphold One&Only brand guidelines throughout the resort.
• Ensure all creative assets and marketing materials comply with global brand templates.
• Collaborate with agencies, freelancers, media, and other vendors for advertising, content development, and social media efforts.
• Build and maintain effective relationships with colleagues in other departments.
• Manage projects to meet established timelines.
• Work across various functional areas to implement marketing plans for resort revenue streams.
• Familiarize yourself with and operate within marketing and communication budgets.

Requirements

• In-depth understanding of B2C marketing and communication strategies.
• Expertise in content creation and storytelling techniques.
• Proficient in design software, including Adobe Creative Suite (InDesign, XD, Illustrator, Photoshop).
• Familiarity with content management systems.
• Knowledgeable in digital marketing, including SEO, SEM, email marketing, lead generation, social media marketing, and other online advertising methods.
• Excellent written and verbal communication skills in English.
• Capable of effectively speaking and presenting to groups.
• Experience in brand building and demand generation through various content types.
• Strong analytical skills with a data-driven mindset.
• Proven abilities in communication, project management, and organization.
• Skilled at managing multiple projects in a fast-paced environment.
• A proactive self-starter and an effective team player.
• Passionate, with integrity and energy, and a knack for generating innovative ideas.

Benefits

• Medical, Dental & Vision Insurance
• PTO (Paid Time Off)
• Complimentary Dry Cleaning for Employee Uniforms
• Complimentary transportation to/from resort
• Complimentary meal per shift
• Subsidized housing based on availability
• Discounted colleague rate for Kerzner Properties worldwide