Manager, Marketing Brand Strategy

Full-time - Mid Level

Universal City, CA

Food Services and Drinking Places

About the position

The Manager, Brand Strategy in partnership with the Universal Destination & Experiences team will help in the management of the Universal Studios Hollywood (USH) brand. Reporting to the Sr. Director, Segment Marketing, this individual is a critical member of a team that aligns and fosters the growth of a brand.

Responsibilities

• Develop and implement short and long-term brand strategies that align with Universal Studio Hollywood and Universal Destinations and Experiences.
• Understand and communicate to the target audience in partnership with overall strategy audience team.
• Work with other teams to ensure consistent branding and messaging across all channels.
• Utilize storytelling and analysis, and experience working with strategic frameworks, consumer research and metrics.
• Perform other duties as assigned.

Requirements

• Bachelor's degree required; MBA highly desired.
• Minimum 3-5 years of relevant marketing experience, in consumer entertainment, travel, leisure, or theme park industry.
• Excellent communication skills both verbal and written while ensuring attention to detail.
• Fluent in both English and Spanish, with the ability to communicate effectively in both written and spoken forms.
• Superb relationship building and problem solving skills; proactive, adaptable, collaborative, and resilient.
• Ability to lead projects by influence and persuasion.
• Effective time management skills, with the ability to manage multiple priorities simultaneously.
• Creative acumen, empathy, maturity, and enthusiasm.
• Ability to exercise discretion and maintain confidentiality.
• Strong proficiency in MS Office Suite (Word, Excel and PowerPoint).

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of other discounts and perks