Manager, Marketing Campaigns

About the position

The Manager, Marketing Campaigns enables and supports creative and imaginative thinking to drive the development and delivery of marketing programs and campaigns for our Provider Business Unit. Working in close collaboration with Product Marketing, BDM and MDR Leadership, this position will leverage a team of 3 Campaign Managers to implement and utilize an array of digital and traditional marketing methods to deliver the desired outcomes and achieve corporate Marketing OKRs and KPIs.

Responsibilities

• Effectively lead and manage the Provider Marketing Campaign team ensuring that the team has the resources and support required to execute campaigns effectively.
• Foster and work in close partnership and collaboration with business unit leadership, product marketing, BDM and MDR Leadership and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Lead and coordinate development and implementation of marketing strategies that meet the goals of the organization.
• Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery.
• Create and manage the Provider marketing campaign budget, ensuring that all campaigns stay within the allocated budget while still achieving the desired results.
• Manage complex projects, set priorities, and manage multiple tasks simultaneously while working collaboratively across various groups.
• Enable and promote creative thinking and development of innovative ideas to attract and retain customers.
• Create path to goal plans and monitor the progress of all campaigns and adjusts as needed by analyzing campaign data.
• Develop and drive competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
• Provide regular reports to stakeholders, including senior management and the marketing team.
• Define and monitor relevant campaign KPIs and other performance metrics that measure achievement of business unit goals.
• Analyze data, interpret marketing trends, and make informed decisions based on the analysis.
• Effectively adapt to changing market conditions, adjusting strategies as needed.
• Maintain compliance with Inovalon’s policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements.
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Requirements

• Minimum five years of experience in building and administration of marketing campaigns or programs.
• Minimum of 2 years in a leadership or people manager role.
• Experience marketing saas technology platforms, tools, products or services, preferably in a B2B environment.
• Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms.
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word.
• Excellent oral and written communication skills.
• High energy, enthusiasm, and initiative.
• Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.

Benefits

• Health insurance
• Life insurance
• Company-paid disability
• 401k
• 18+ days of paid time off
• Performance-based incentives