Manager, Marketing - Employer Brand

Full-time - Mid Level

Bentonville, AR

General Merchandise Retailers

About the position

Inspire millions to work at Walmart. As the Global Employer Brand Manager, you'll shape how the world sees Walmart as an employer-bringing our story to life through social media, advocacy, and our career site. You'll lead the associate advocacy strategy in the talent space, empowering associates to share their experiences, and develop content that connects with top talent. This is your chance to build something big, collaborating across teams to make Walmart a destination for the world's best talent.

Responsibilities

• Own and develop Walmart's associate advocacy program in the talent space, creating a strategy that empowers associates to share their experiences while ensuring alignment with Corporate Affairs and Recruitment Marketing.
• Develop and execute a global social media strategy, creating content that engages talent and enhances Walmart's employer brand.
• Write and maintain content for the career site, social media, email campaigns, and employer review platforms (e.g., Glassdoor) to showcase Walmart's culture and career opportunities.
• Leverage data and insights in partnership with People Analytics and agency partners to measure and optimize employer brand perception.
• Ensure SEO and SEM best practices are incorporated into career site and content strategies to improve discoverability and engagement.

Requirements

• 5+ years of experience in Employer Branding, Recruitment Marketing, or related fields.
• Proven experience developing and leading advocacy or ambassador programs, with a strong ability to engage internal audiences.
• Creative storytelling expertise, with strong copywriting skills and the ability to bring an Associate Value Proposition (AVP) to life through compelling content.
• Experience developing and executing social media strategies, with a deep understanding of how to engage talent across platforms.
• A data-driven mindset, with experience using analytics to track and measure employer brand effectiveness.
• Proficiency in SEO and SEM basics, with knowledge of how to create content that performs in search and paid channels.

Nice-to-haves

• Brand Management
• Contract Management
• Marketing
• Responsible for third party vendor relationships
• Working on cross-functional teams or projects

Benefits

• Competitive pay
• Performance-based bonus awards
• Medical, vision and dental coverage
• 401(k)
• Stock purchase
• Company-paid life insurance
• Paid time off (PTO) including sick leave, parental leave, family care leave, bereavement, jury duty, and voting
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program