Manager, Marketing Operational Monitoring & Governance

About the position

The Marketing Optimization Monitoring & Compliance Manager plays a critical role in the implementation of new processes and technology and delivering value through developing strategies to monitor the way the teams are leveraging processes and technology to develop insights. This Manager defines KPIs and monitors the business operations to share insights to inform future roadmaps, and defines and facilitates governance processes to ensure systems and data are effectively governed.

Responsibilities

• Monitor business changes and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems.
• Support their leader in formal communication to members of Senior and Executive Leadership on Marketing Operations roadmap and initiative progress.
• Responsible for defining operational KPIs and monitoring how teams are using E2E campaign processes and ways of working to deliver on their responsibilities.
• Assess effort and satisfaction of processes or tools delivered to marketing teams.
• Continuous feedback loop of where friction lives in our business processes enabled through workflow and content platform systems.
• Responsible for design and oversight of marketing workflow and content platform governance processes.
• Monitoring system data and content to ensure it stays accurate and clean.
• Business side owner of 3rd party tools.
• Partner to product, procurement and finance to ensure contracts, SOWs, and contractual negotiations meet business needs, marketing understands value of investment, and vendors are paid on-time.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Minimum of 5 years of work experience.

Nice-to-haves

• Experience in operational monitoring, measurement for insights.
• Knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation and DCO.
• Knowledge in ways to provide solutions to measure and service insights like Tableau and Google BigQuery.
• Data taxonomy, governance and metadata.