Manager, Marketing Optimization

About the position

The Marketing Optimization Manager plays a critical role in the implementation of new processes and technology and delivering value through continuous optimizations across process and technology. The Marketing optimization manager monitors the business operations and identifies and designs solutions to enable marketing teams to deliver on strategy and goals through optimized processes and technology enablers.

Responsibilities

• React to business changes and develop and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems.
• Support their leader in formal communication to members of Senior and Executive Leadership on Marketing Operations roadmap and initiative progress.
• Optimize business process designs and frameworks to enable marketing teams to get their jobs done from the way that we strategically plan to the way we execute campaigns.
• Develop technology strategy focused on making technology work for each team’s specific business needs within the context of their processes and with the resources available.
• Develop and document user flows in and across platforms.
• Inform and track vendor roadmaps to understand new capabilities and how they can be used for marketing use cases.
• Define data model strategy and governance using subject matter expertise in Marketing technology and process.
• Consult with teams across measurement and analytics practices on data structure and availability to inform measurement capabilities.
• Collect and analyze marketing operations data to provide operational insights to the team to develop strategies, priorities and roadmaps for areas to optimize.
• Act as the business side owner of 3rd party tools and partner with product, procurement and finance to ensure contracts, SOWs, and contractual negotiations meet business needs.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Minimum of 5 years of work experience.

Nice-to-haves

• Experience leading process design, user flow creation, and technology implementation and management.
• Experience in change management best practices and execution.
• Deep knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation and DCO.
• Data taxonomy, governance and metadata.