Manager, Marketing Strategy

Full-time - Mid Level

Hybrid - McHenry, IL

1,001-5,000 employees

About the position

The Manager, Marketing Strategy at Follett Content Solutions is responsible for enhancing awareness of the company's preK-12 solutions through strategic marketing initiatives. This role involves developing tailored marketing and communication plans, creating marketing tools, and collaborating with various departments to implement lead-generating campaigns. The position requires a hands-on approach to grow the customer base and revenue through effective marketing strategies and customer engagement.

Responsibilities

• Develop and execute integrated marketing plans and campaigns to acquire and retain customers.
• Create strategic marketing plans aligned with company objectives.
• Implement campaigns across various channels to upsell and cross-sell products.
• Develop customer acquisition, retention, and reactivation programs.
• Measure and report on marketing initiatives and their effectiveness.
• Collaborate with the marketing team to create innovative campaigns including email, social media, and traditional advertising.
• Conduct market research and competitive analysis to inform marketing strategies.
• Support the sales team with marketing tools and training materials.
• Maximize online presence and e-commerce strategies to meet market needs.
• Establish leadership presence at trade shows and events.

Requirements

• 7-10 years of experience in marketing, preferably in the preK-12 education sector.
• Bachelor's degree or equivalent.
• Expertise in selecting appropriate marketing tools to achieve business objectives.
• Excellent written and oral communication skills.
• Direct experience in preK-12 educational services or publishing, with knowledge of literacy approaches.

Benefits

• Unlimited paid time off
• 401(k) matching up to 4%