Destination Cleveland - Cleveland, OH
posted 23 days ago
Full-time
Hybrid - Cleveland, OH
About the position
The position involves managing and optimizing the day-to-day marketing technology for Destination Cleveland, focusing on website health, analytics, and marketing automation. The role requires collaboration with internal stakeholders to ensure accurate content publication and enhance user experience, along with providing technical support and thought leadership in digital marketing.
Responsibilities
- Manage website content and content management strategies.
- Conduct Quality Assurance testing across marketing platforms.
- Optimize and maintain the website continuously.
- Handle website and event support tickets through the internal helpdesk.
- Ensure accuracy of website data and maintain website pixels & tags.
- Stay updated with industry trends and evaluate emerging marketing technologies.
- Provide technical resources within the Digital Marketing department.
Requirements
- Bachelor's degree and 3-5 years of Marketing experience or 8+ years of equivalent relevant work experience.
- Experience with website optimization and maintenance.
- Solid knowledge of Google Analytics (GA4 preferred), Tag Manager, Webmaster Tools, and Search Console.
- Proven experience with website content management systems, marketing automation platforms, and CRM systems.
- Experience in data analysis, creating reports, and leveraging data for informed decisions.
- Proven SEO/SEM experience and experience with tagging and pixeling.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Experience with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver).
- Working knowledge of HTML, CSS, and JavaScript development.
Nice-to-haves
- Experience in a hybrid work environment.
- Strong organization skills and attention to detail.
Benefits
- Salary range of $55,000 - $65,000 per year.
