Manager, SEO Content Strategy

About the position

Clio is more than just a tech company-we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. We are seeking an experienced and dynamic Manager, SEO Content Strategy to join our Content and Communications team in Vancouver, Calgary, or Toronto. As the Manager, SEO Content Strategy, you will lead our SEO content team in developing SEO-driven content strategies aimed at driving organic traffic, increasing conversions, and improving site visibility. You will guide the optimization of existing content and the creation of new, compelling SEO content. You will work closely with both the content and technical SEO teams, collaborating to execute strategies that enhance content performance and generate site traffic and leads for our business. This role is ideal for someone who can combine a deep understanding of SEO principles with the ability to create and oversee content that generates leads, enhances user engagement, and aligns with the latest SEO trends, including AI's influence on search engines.

Responsibilities

• Create and execute SEO-driven content strategies that support business goals, ensuring content is optimized for both search engines and user experience.
• Identify and prioritize SEO initiatives that will have the greatest impact, using data to guide decisions.
• Develop and implement bold, high-impact content strategies that push the boundaries of SEO.
• Oversee the optimization of website content, landing pages, blog posts, and other digital assets to increase organic search visibility and engagement.
• Manage the editorial calendar, ensuring that content is consistently created and updated in line with SEO priorities and business objectives.
• Collaborate with the conversion team to enhance content elements for improved lead generation and conversion rates.
• Forecast lead performance based on SEO strategies and content initiatives.
• Stay informed on developments impacting SEO, especially search engine algorithm updates and the adoption of AI in search.
• Work closely with the SEO technical team to ensure content is aligned with best practices in technical SEO, site structure, and performance.
• Ensure content is of the highest quality, answering user intent, engaging target audiences, and aligning with SEO goals.
• Use SEO analytics tools to track content performance, measure KPIs like organic traffic, rankings, and conversions, and adjust strategies as needed.
• Educate the broader marketing team on SEO best practices, the role of content in SEO, and the evolving landscape of SEO, including AI's influence on content visibility.
• Regularly review and refresh existing content to ensure it remains optimized, competitive, and aligned with the latest SEO trends and business needs.

Requirements

• At least 8 years of experience in SEO content strategy, SEO content creation, and content optimization, with at least 2 years in a leadership role.
• In-depth knowledge of SEO strategies, on-page optimization, keyword research and prioritization, technical SEO, and SEO content writing best practices.
• Proven ability to lead brand-aligned, high-quality content creation that resonates with a target audience.
• Proven ability to oversee content creation and optimize existing content to meet SEO goals.
• Demonstrated experience in improving conversions through SEO content strategies.
• Strong understanding of how AI is impacting search engines, SEO content creation, and algorithm updates.
• Proficiency in SEO analytics tools such as Google Analytics, SEMrush, Ahrefs, Moz, etc.
• Strong leadership skills, with experience leading cross-functional teams.
• Excellent written and verbal communication skills.

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance.
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.