Manager, SEO

About the position

This role is responsible for driving organic growth and conversions across all Rentokil Terminix brands via website traffic and other digital platforms. With the support of a team of SEO specialists, this role will focus on current and emerging opportunities in SEO to expand the organic footprint of the company and drive leads.

Responsibilities

• Drive organic growth on all Rentokil Terminix websites
• Positively impact revenue with SEO strategies
• Support the broader digital marketing strategy with on and off site optimization efforts
• Lead a team of marketing specialists to support strategies and achieve growth goals
• Meet or exceed growth targets for the organic search channel including increased impressions, clicks and conversions from organic search
• Develop and implement SEO initiatives to attract new and incremental conversions and revenue
• Understand and implement SEO best practices and stay up-to-date on the ever changing landscape of organic search
• Manage on-page and off-page factors to continuously improve the site(s)
• Monitor direct and indirect communications from key search engine partners
• Enhance site & platform to dominate organic search
• Create or partner with content writers to develop keyword-rich content
• Review performance of campaigns using internal and external reporting and analytics tools
• Deliver concise reporting to key stakeholders
• Partner with internal teams to integrate executions into holistic marketing campaigns
• Innovate, explore, learn, test, execute and iterate
• Stay up to date with the latest developments in the industry
• Evaluate new technologies, strategies, and tactics
• Develop team members
• Investigate and propose unique competitive marketing strategies
• Utilize internal and external resources to monitor trends and opportunities
• Engage with the team regularly to test new initiatives
• Understand audience to capture search demand at different points of the funnel
• Work with Security, Privacy, and Legal teams to ensure compliance

Requirements

• Minimum of 5 years of successful experience growing business from organic search channels for large scale business
• History of continually making significant contributions to SEO team vision & strategy
• Deep hands-on experience with multiple industry-leading SEO research and crawling/auditing tools
• Skilled at getting buy-in from stakeholders with solid data and compelling SEO reasoning
• Full spectrum on-page SEO expertise
• Effective communication to all levels of internal audiences
• Knowledge of HTML markup, JavaScript, and web development
• Knowledge of server technologies (caching, environments, logging)
• Demonstrated passion and experience in data-driven and consumer centric marketing
• Strategic thinker and fast learner
• Excellent partnership and collaboration skills
• Strong project management and organization skills
• Good understanding of digital marketing
• Strong communication and presentation skills

Benefits

• Benefits start on day 1 for full-time colleagues
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• Tuition Reimbursement benefits for full-time colleagues
• Training and development programs available