Talbots - Hingham, MA
posted 5 months ago
The Manager, Store Communications at Talbots plays a pivotal role in leading the strategic communication efforts that convey the vision, purpose, and goals of all store initiatives. This position is essential for optimizing the adoption and outcomes of various programs by curating and prioritizing communications from functional business partners. The Manager is responsible for establishing a singular brand voice across all channels, ensuring that messaging is not only consistent but also impactful. This role requires a highly detail-oriented, organized, and strategic individual who possesses superior written and verbal communication skills, enabling them to articulate information clearly and effectively to store teams and field leadership. In this role, the Manager will lead the strategy, development, and implementation of all communication programs and initiatives for store and field leaders. This involves collaborating with the Store Support Team and various business partners to determine the optimal timing, format, and delivery of information. The Manager will compose messaging for daily, weekly, and monthly communications, proofreading and editing submissions from business partners to ensure clarity, conciseness, and a consistent brand voice. Additionally, they will manage the stores' intranet, focusing on maximizing engagement and optimizing user experience through intuitive content placement, engaging design, and diligent maintenance of documents and links. The Manager will also be responsible for maintaining a high level of quality assurance and accuracy across all communication deliverables and channels. They will continually evaluate communication methods and recommend solutions for refining, streamlining, and automating the delivery of communication to the field. Acting as an advocate for stores in meetings with business partners, the Manager will ensure that store teams' priorities are considered, allowing them to focus on business operations. By researching and understanding key business needs and challenges, the Manager will inform decisions around content, timing, and delivery of communication. They will leverage feedback from store and field sources, including roundtables and surveys, to identify trends and assess needs for further communication or education.