Market Analyst

Calabrio - Minneapolis, MN

- Senior

Minneapolis, MN

Publishing Industries

About the position

We are seeking an experienced and highly analytical Senior Market Analyst to join our team. The Senior Market Analyst is a key strategic role responsible for leading advanced market research efforts, analyzing complex data sets, and delivering actionable insights that guide high-level decision-making. This position requires a deep understanding of market dynamics, competitive landscapes, and customer behaviors, coupled with the ability to forecast trends and identify opportunities. As a senior member of the team, this person will collaborate closely with senior leadership to develop the organization's long-term strategy and market positioning.

Responsibilities

• Cultivate and manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC, Frost & Sullivan, etc.) to ensure the company's presence in relevant reports, market evaluations, and vendor rankings.
• Represent the company in formal briefings and inquiry sessions with industry analysts to influence their perception of the company, its products, and its market positioning.
• Monitor analyst activities and publications to stay informed of industry trends, competitor evaluations, and key market developments.
• Conduct in-depth market research, including competitive analysis, market sizing, and trend identification, to support business strategy and product development.
• Analyze customer behavior, market needs, and potential growth areas to inform strategic planning.
• Provide regular reports, dashboards, and presentations to senior leadership with clear insights and actionable recommendations.
• Collaborate with cross-functional teams (e.g., Marketing, Sales, Product, and Strategy) to translate market insights into product and business strategies.
• Prepare and deliver thought leadership materials and presentations that align with the company's objectives and market positioning.
• Evaluate market entry strategies, growth opportunities, and potential risks.
• Track and analyze competitor activities, product launches, and strategic moves within the industry.
• Stay up to date on regulatory, technological, and economic trends that may impact the market landscape.
• Provide insights into emerging market opportunities and potential disruptions in the industry.
• Create high-quality market research reports, presentations, and white papers for internal stakeholders and external use.
• Share actionable intelligence with relevant teams to inform go-to-market strategies and competitive positioning.
• Maintain a repository of key industry reports, insights, and data for ongoing use across departments.
• Work closely with senior executives to align market research with business objectives and corporate strategy.
• Serve as the key point of contact for external industry analysts, and provide guidance on how the company can better engage with analyst firms.
• Establish the company as a thought leader by proactively engaging in discussions with analysts, attending relevant industry events, and contributing to the company's reputation in the market.
• Assist in defining company narratives that resonate with industry analysts, customers, and partners.

Requirements

• Strong analytical skills with the ability to process large sets of data and identify trends.
• Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.
• Strong knowledge of market research methodologies, tools, and best practices.
• Ability to manage relationships with multiple stakeholders, including external analysts and internal leadership.
• Experience with market sizing, forecasting, and competitive analysis tools (e.g., Tableau, Excel, Power BI, etc.).
• Strong attention to detail, coupled with a strategic mindset to evaluate market trends and opportunities.
• Excellent written and verbal communication skills with the ability to present complex data in an easy-to-understand manner to both technical and non-technical audiences.
• Ability to create and deliver compelling presentations and reports to senior executives.