Market Tracking Research Analyst, Customer Insights

H-E-B - San Antonio, TX

Full-time - Mid Level

San Antonio, TX

10,001+ employees

Food and Beverage Retailers

About the position

As a Market Tracking Research Analyst within H-E-B's Customer Insights team, you will play a crucial role in capturing and analyzing the voice of the customer and Partner through quantitative research. This position involves designing, executing, and interpreting consumer research studies to inform business strategies and enhance customer service. You will collaborate with various stakeholders to ensure that insights are effectively communicated and utilized across the organization.

Responsibilities

• Collaborate on the design and execution of quantitative consumer research, including longitudinal brand health studies and brand positioning strategy.
• Execute day-to-day analysis and interpretation of trends or patterns in complex data sets, with some direction.
• Perform financial analysis on proposed areas of the business prior to initiating research.
• Collaborate with analysts in planning, writing, designing, and programming quantitative research questionnaires; ensure survey functionality, question integrity, and data accuracy.
• Participate in activation meetings to help identify research objectives, goals, methodologies, timelines, and potential implications of findings.
• Communicate the research process and results to other analysts and business stakeholders.
• Assist with long-term or repeating research programs such as sentiment trackers and engagement surveys.

Requirements

• Bachelor's degree in a related field such as Market Research, Business Analytics, Statistics, or related field; master's degree a plus.
• 2+ years of experience in quantitative research.
• 2+ years of experience using statistical software (e.g., R, SPSS, SAS, Python).
• Knowledge of consumer primary research methods, including advanced survey methods.
• Data visualization skills.
• Ability to explain technical information to a broad range of audiences.
• Ability to manage multiple priorities and shift focus between tasks.
• Proficiency in MS Office; strong Excel skills.
• Ability to query and organize large data sets.
• Strong analytical and project management skills.
• Strong organization and time management skills.
• Initiative and ability to identify problems, gather/interpret data, identify trends, and provide relevant, actionable results.

Nice-to-haves

• Familiarity with data analytics language and its associated tools such as R, SAS, Python is a plus.
• Experience with Sawtooth Software, Qualtrics, or other survey tools is a plus.
• Interpersonal skills to work effectively with analysts across research disciplines.
• Written/verbal communication and presentation skills.
• Resourceful and a self-starter.
• Ability to influence different audiences.

Benefits

• Ownership opportunities after eligibility.
• Commitment to quality and customer service.