Doosan Corpposted about 1 month ago
$105,550 - $158,325/Yr
Mid Level
West Fargo, ND

About the position

The Marketing Account Manager is responsible for the marketing alignment with specific product divisions within the business. This is a high-visibility, high-accountability position that plays a critical role in supporting the organization’s functional alignment. This position serves as a key point of contact for the supported product divisions and the marketing team, ensuring the successful execution of marketing initiatives. This role requires strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships. A deep understanding of the product marketing strategy for the supported product divisions is essential, enabling the individual to conceive, implement, and execute high-impact strategic marketing plans that yield measurable results and a compelling return on investment.

Responsibilities

  • Serve as the primary intake for aligning the product division’s product marketing strategy and positioning across all facets of marketing functions and teams.
  • Collaborate with diverse marketing departments and teams, delivering recommendations that optimize ROI while ensuring alignment with the brand, annual operating plan, and segmentation strategies.
  • Proactively anticipate the needs of the product division in alignment with their business goals, presenting innovative ideas and solutions.
  • Stay on top of market and industry trends to identify emerging challenges and opportunities, providing proactive solutions that contribute to the sustained success of the product divisions.
  • Foster and maintain strong relationships with executive leadership, delivering tangible value through the application of strategic and creative thinking, project execution, and service.
  • Develop the overall marketing strategy aligned with the product division's key strategic drivers and ensure that marketing delivers comprehensive plans that deliver results to meet business goals.
  • Lead the comprehensive development and strategic execution of marketing campaigns, promotions, and collateral across various channel marketing platforms.
  • Demonstrate a comprehensive understanding of key performance indicators (KPIs) provided by the broader marketing team, confidently reporting on the success of marketing campaigns to executive leadership and key business leaders.
  • Exert influence in marketing budget planning and management providing data-based recommendations back to executive leadership regarding total marketing budget and mix.
  • Collaborate closely with the creative production team, leading the development of compelling product positioning copy/content and campaigns while ensuring a unified and consistent messaging and branding approach across all customer-facing endeavors.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Management, or a relevant field.
  • 5-7 years of proven experience in strategic marketing and relationship management.
  • Proven experience in account management, client relations, or a similar role within the marketing industry.
  • Strong understanding of marketing strategies, digital marketing, and creative processes.
  • Proven achievements in developing and executing successful marketing strategies to maintain a competitive advantage.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Excellent written and verbal communication and presentation abilities.
  • Proven track record of consistently achieving measurable results and driving performance through data-driven strategies.
  • Proven ability to interact with and influence internal and external colleagues across different departments with varying priorities.
  • Builds appropriate rapport across departments and with stakeholders; builds constructive and effective relationships.
  • Demonstrated strong project management experience, including the ability to prioritize and track complex independently, competing schedules.
  • Proven ability to independently resolve problems in an effective, diplomatic manner.
  • Ability to thrive and deliver results under pressure with tight deadlines.

Benefits

  • Minimum Pay: $105,550.00
  • Maximum Pay: $158,325.00

Job Keywords

Hard Skills
  • Brand Alignment
  • Business-To-Business Marketing
  • Diversity Marketing
  • Marketing Budgets
  • Marketing Channel
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