About the position
As a Marketing Analyst, you will have the opportunity to explore your curiosity and work with some of the most innovative and diverse individuals worldwide. Your role will make an impact by being responsible for various marketing activities for Electrical Products in Trade (Retail and Electrical Hardware) Segment, enhancing the Brand value in Trade segment, and managing new product introduction from A to Z. You will also be involved in retailer and wholesaler schemes for product promotion, promotions in Trade/Industrial trade markets, and creating demand at the end user level. Additionally, you will focus on price optimization and analytics ensuring profitability, gather customer insights, and execute and run marketing campaigns in the Trade segment. You will define and coordinate execution of market/customer analysis, implement marketing tactics around product, channel, pricing, and promotions, and lead activities of moderate scope and complexity. Your responsibilities will also include CRM operations to service end users and managers, helping achieve sales targets and margin expectations, and collaborating for new product development with cross-functional teams.
Responsibilities
- Responsible for various marketing activities for Electrical Products in Trade Segment
- Enhance the Brand value in Trade segment
- Manage new product introduction from A to Z
- Develop retailer and wholesaler schemes for product promotion
- Conduct promotions in Trade/Industrial trade markets
- Create demand at end user level
- Optimize pricing and conduct analytics ensuring profitability
- Gather customer insights
- Execute and run marketing campaigns in Trade segment
- Define and coordinate execution of market/customer analysis
- Implement marketing tactics around product, channel, pricing, and promotions
- Lead activities of moderate scope and complexity
- Manage product information operations, digital asset management, website, channel, and e-commerce operations
- Oversee various CRM operations activities
- Help achieve Sales Targets and margin expectations
- Participate in corporate programs/initiatives and comply with professional standards
- Collaborate for new product development with cross-functional teams
- Ensure compliance with industry and regulatory requirements
Requirements
- Bachelor's Degree with MBA in marketing from a reputed university preferred
- Five (5) years of experience in Trade markets / Industrial Trade
- Strong knowledge on Customer Journey Map for Electricians, Electrical Engineers, Project managers, electrical contractors
- Excellent verbal and written communication skills
- Experience in working with Cross Functional teams in a matrix organization
- Willing to travel 50% of the time
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