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Datalab USA - Germantown, MD

posted 3 months ago

Full-time - Entry Level
Germantown, MD
Publishing Industries

About the position

The Marketing Analyst serves as a crucial link between DataLab's clients and the internal database programming and analytical teams. This role is focused on providing essential support for database marketing services, coordinating client requirements, and ensuring effective communication between all parties involved. The position demands strong problem-solving skills, a passion for customer service, and the ability to quickly grasp the client's business needs.

Responsibilities

  • Act as primary point of contact between clients and DataLab's programming and analytics teams.
  • Responsible for daily client communication via telephone, email, and online presentation tools.
  • Respond in a timely manner to a wide variety of client inquiries.
  • Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.
  • Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.
  • Manage account resources by setting appropriate expectations and delivery timelines.
  • Identify client priorities and maintain the client's task list.
  • Act as the internal subject matter expert for the client's business processes, business data, and marketing campaign business rules.
  • Be able to QC, understand, and interpret the client's marketing campaign results.
  • Define quality checkpoints for final deliverables.
  • Review and QC final reports and work products prior to client delivery.
  • Review business requirements with DataLab's programming and analytics teams and explain client deliverables as needed.
  • Set prioritization and timelines.
  • Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.
  • Support client billing and usage reporting.

Requirements

  • 2-4 years prior customer service experience in a technology setting.
  • Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills.
  • Flexibility to adjust priorities and manage time wisely in a fast-paced environment.
  • Strong aptitude for technology as well as an understanding/interest in direct marketing practices.
  • Outstanding documentation and organization skills.
  • Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning.
  • Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.
  • Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users.
  • Knowledge of SQL and prior direct marketing experience a plus.
  • Demonstrated ability to work in a team environment.

Nice-to-haves

  • Knowledge of SQL and prior direct marketing experience a plus.
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