Marketing Analytics Manager

About the position

Dataminr is seeking a Marketing Analytics Manager to turn data into insight and insight into action. In this role, you’ll report directly to the VP of Marketing Operations and help shape our marketing strategy through deep analytics, clear reporting, and ROI-driven insights. You’ll work across tools like Looker, Salesforce, and HockeyStack to surface what’s working, what’s not, and where we should invest next.

Responsibilities

• Build and manage dashboards and reports in Looker, HockeyStack, and Salesforce to enable data-driven decision making.
• Ensure data integrity through robust data hygiene and governance practices.
• Analyze campaign, channel, and funnel performance with a focus on ROI, budget efficiency, and pipeline contribution.
• Deliver recurring reporting cadences: weekly snapshots, monthly dashboards, and quarterly business reviews (QBRs) — highlighting performance, insights, and areas for improvement.
• Support preparation of board-level reporting, providing clear, executive-ready insights on marketing contribution to pipeline and revenue.
• Partner with Demand Gen, Product Marketing, and Sales Ops to build full-funnel visibility.
• Support forecasting and planning efforts by delivering reliable historical data and trend analysis.
• Provide strategic recommendations to improve performance, reduce CAC, and optimize budget allocation.

Requirements

• 3–5 years of experience in marketing analytics, marketing operations, or business intelligence.
• Experience in a B2B SaaS company with a focus on long sales cycles, multi-touch attribution, and complex buyer journeys.
• Expertise with Looker, Salesforce, and HockeyStack (or similar tools).
• Intermediate to advanced SQL skills.
• Experience building reports that drive action — not just dashboards, but decision-making tools.
• Strong storytelling skills with the ability to influence cross-functional teams using data.
• High attention to detail and a passion for clean, reliable data.

Benefits

• Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents.
• Generous PTO, flexible sick days and remote working options.
• Paid parental leave and family forming benefits.
• Mental health benefits and support.
• Company equity (RSUs).