Marketing Brand Manager

About the position

The Brand Marketing Manager will be pivotal in strengthening brand awareness, driving customer engagement, and building brand equity through strategic email campaigns and robust CRM management. Reporting directly to the Marketing Director, this role will spearhead targeted initiatives that support full-funnel brand promotion and customer engagement. You will be responsible for crafting and executing engaging email campaigns, optimizing CRM workflows, and ensuring cohesive brand representation across all touchpoints. This role demands a blend of analytical prowess, creative aptitude, and a deep understanding of customer behavior. Utilizing key performance indicators (KPIs), you will measure and refine campaign effectiveness, contributing to the overall growth of brand equity and awareness. Collaboration is paramount, as you will partner closely with Sales, Marketing, and external agencies to ensure seamless execution. Additionally, you will play a crucial role in fostering internal brand advocacy and employee engagement.

Responsibilities

• Collaborate with the Marketing Director to develop and implement brand strategies aligned with company objectives.
• Maintain brand consistency across all email communications and marketing materials.
• Design visually appealing email templates and marketing assets using Adobe Creative Suite.
• Create and deliver compelling PowerPoint presentations that effectively communicate brand messaging and campaign results.
• Develop and execute comprehensive email campaigns by creating segmented, automated, and personalized emails and managing lead nurturing programs and customer journey workflows.
• Analyze key metrics (open rates, click-through rates, conversion rates) to refine strategies and improve campaign effectiveness.
• Manage and optimize the CRM to ensure data accuracy, integrity, and efficient marketing automation.
• Support planning, developing, and executing marketing campaigns across various channels.
• Monitor, analyze, and report on the performance of email and CRM campaigns, using data-driven insights to optimize strategies.
• Support internal branding initiatives to foster employee engagement and brand advocacy.
• Work closely with cross-functional teams to ensure cohesive and integrated marketing efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 3+ years of experience in brand marketing or digital marketing, with a strong emphasis on email marketing and CRM management.
• Proven expertise in developing and executing successful email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Proficiency in CRM platforms (e.g., HubSpot, Salesforce, Microsoft Dynamics) focusing on automation, lead nurturing, and customer journey mapping.
• Graphic design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually appealing marketing materials.
• Strong PowerPoint skills for creating impactful presentations.
• Thorough understanding of brand and messaging alignment and management.
• Hands-on experience with marketing campaign creation and management using market segmentation and targeting multiple market segments.
• Understanding the marketing ecosystem, including digital tactics (SEO, SEM, PPC) and offline tactics (direct mail, events).
• Understanding of target marketing, segmentation, personas, and customer journeys.
• Experience with budgeting and budget process preferred.
• Understanding CMS (WordPress) and project management tools (Basecamp, Trello) is a plus.
• Strong organizational skills, attention to detail, and flexibility to manage multiple projects with varying deadlines.
• Excellent written and oral communication skills.
• Agile and adaptable, able to adjust plans based on performance data and insights.
• Proactive team player with a strong initiative and a collaborative spirit.

Nice-to-haves

• Experience in a sales-driven organization is highly preferred.
• B2C and B2B experience is a plus.
• Experience with budgeting and budget process preferred.
• Understanding CMS (WordPress) and project management tools (Basecamp, Trello) is a plus.

Benefits

• Comprehensive medical, dental, and vision insurance.
• World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k).
• Recruitment and customer referral bonuses.
• Company-paid life insurance and accidental death benefits.
• Voluntary protection programs for employees and their families.
• Service recognition programs.
• Safety & performance bonuses.
• Tuition reimbursement and student loan repayment assistance.
• Discounted membership @ Gold's Gyms (corporate locations) nationwide.
• Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families.
• Medical and Dependent Care Flexible Spending Accounts (FSAs).
• Health Savings Account (HSA) with employer matching contribution.