Marketing Brand Specialist

About the position

The Marketing Brand Specialist is responsible for assisting and managing the development and implementation of assigned brand marketing programs. This includes the creation and execution of advertising and marketing messaging, campaign and frontline marketing materials, and media programs for designated business lines. The specialist ensures that all brand messaging and related activity is executed in a timely, compliant, and cost-effective manner, aligned with the Comerica Promise.

Responsibilities

• Implement the strategic annual marketing plan specific to each line of business (Retail, Business & Wealth) to support priority business objectives, sales campaigns, and customer impacts.
• Manage marketing initiatives and direct the implementation of those programs, including developing tactical plans and collaborating with Marketing department colleagues.
• Engage and provide direction to internal partners to develop strategies and implement tactics within customer-facing communications channels.
• Work with creative agency partners to develop strategies and implement tactics for paid communications channels.
• Serve as the customer's advocate in the marketing process, leveraging behavioral insights and customer data.
• Develop strong working relationships with agency partners to ensure efficient execution and deployment of marketing assets.
• Accountable for the creation of Brand-right marketing assets that reflect the Comerica Promise.
• Manage the development of engaging, Brand-right content by leveraging relationships with subject matter experts.
• Contribute to customer experience dialogue by developing non-promotional, brand-right notifications.
• Ensure that all newly developed marketing assets are compliant and archived per departmental procedures.
• Develop strategic call-to-actions (CTAs) and work with internal partners to establish lead routing logistics.
• Maintain content accuracy & compliance of all existing assets related to assigned line of business.
• Oversee monitoring of assigned project/program creative assets and website content for compliance.
• Represent Marketing from a brand, creative, and campaign management perspective for audits and exams.

Requirements

• Bachelor's degree from an accredited university.
• Minimum of 6 years of experience managing the creative development and production process within a marketing department or advertising agency, or 6 years of experience in the sale or development of financial services products.

Benefits

• Comprehensive Total Rewards package including cash compensation, development, and flexible benefit programs.
• Health and welfare programs.
• Strong retirement benefits including 401(k) and pension.
• Generous paid time off programs.
• Medical, dental, and vision benefits.
• Income protection benefits such as life insurance and supplemental health programs.