Marketing Campaign Specialist

About the position

Good things are happening at Berkshire Hathaway GUARD Insurance Companies. We provide Property & Casualty insurance products and services through a nationwide network of independent agents and brokers. Our companies are all rated A+ 'Superior' by AM Best (the leading independent insurance rating organization) and ultimately owned by Warren Buffett's Berkshire Hathaway group - one of the financially strongest organizations in the world! Headquartered in Wilkes-Barre, PA, we employ over 1,000 individuals (and growing) and have offices across the country. Our vision is to be a leading small business insurance provider nationwide. Founded upon an exceptional culture and led by a collaborative and inclusive management team, our company's success is grounded in our core values: accountability, service, integrity, empowerment, and diversity. We are always in search of talented individuals to join our team and embark on an exciting career path!

Responsibilities

• Produce and execute email campaigns for agents/brokers and policyholders, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Review analytics/reporting and collaborate with marketing team to drive performance of campaigns.
• Leverage knowledge of segmentation, A/B testing, predictive analytics, and business intelligence to improve campaign performance and optimize results.
• Manage and execute an email marketing calendar and ensure alignment with business goals.
• Oversee and maintain contact lists and implement list-cleaning practices to maintain data quality.
• Support strategic programs via manual and triggered campaigns that help educate our agents/brokers and policyholders on GUARD's appetite, products and services.
• Stay updated on email regulations (CAN-SPAM) and ensure compliance.
• Work with Director to research, maintain and share competitive and industry information.
• Cross train on a variety of tasks within the Marketing department to serve as backup as needed.

Requirements

• A bachelor's degree in business, marketing or communications
• 5+ years of prior experience in marketing or a related field; commercial insurance experience a plus
• Experience with email marketing, SMS, lead nurturing, marketing automation, and CRMs
• Excellent communication, writing and design skills
• Ability to work effectively in a fast-paced deadline-driven environment
• Basic knowledge of Microsoft Office, Sharepoint, HTML, CSS, Adobe Creative Suite
• Experience with email marketing automation platforms

Benefits

• Competitive compensation
• Healthcare benefits package that begins on first day of employment
• 401K retirement plan with company match
• Generous paid time off to support your work-life balance plus 9 ½ paid holidays
• Up to 6 weeks of parental and bonding leave
• Hybrid work schedule (3 days in the office, 2 days from home)
• Longevity awards (every 5 years of employment, receive a generous monetary award to be used toward a vacation)
• Tuition reimbursement after 6 months of employment
• Numerous opportunities for continued training and career advancement
• And much more!