Marketing & Communications Manager

$130,000 - $145,000/Yr

Stabilis Solutions - Houston, TX

Full-time - Senior

Remote - Houston, TX

51-100 employees

Professional, Scientific, and Technical Services

About the position

The Marketing and Communications Manager at Stabilis Solutions is responsible for developing and executing integrated marketing strategies and communications plans that enhance the organization's reputation and brand presence. This role involves leading cross-functional teams, managing budgets, crafting messages, and ensuring consistent communication aligned with organizational goals.

Responsibilities

• Develop and implement comprehensive marketing, branding, and communications strategies and campaigns that align with the company's business goals and objectives.
• Ensure alignment of internal and external communications with the company's mission, vision, and values.
• Develop and manage the marketing and communications budget, ensuring cost-effectiveness and tracking expenditures.
• Identify and evaluate market trends, competitor activities, and audience insights to inform strategy.
• Create and manage marketing and communications calendars to ensure timely and effective execution of initiatives.
• Lead the development and execution of brand-building initiatives, ensuring consistency in messaging, design, and voice across all platforms.
• Lead the creation of marketing content, including advertisements, social media posts, email newsletters, and website materials.
• Monitor brand health and implement strategies to enhance the company's reputation, market positioning, and awareness.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing, social media, public relations, and content marketing.
• Measure and report on campaign performance, using data to optimize future campaigns.
• Manage the company's digital presence, including SEO/SEM, social media, email marketing, and website optimization.
• Build relationships with key internal stakeholders to align priorities and ensure messaging consistency.
• Coordinate and collaborate with other departments to ensure alignment of marketing initiatives with overall business priorities.
• Engage with external stakeholders to enhance brand reputation and visibility.
• Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage for the company.
• May serve as the spokesperson for the company when needed, write press releases, pitch stories, and manage media inquiries.
• May mentor and guide other marketing professionals, providing feedback and support for career growth.

Requirements

• Bachelor's degree in marketing, communications, business administration, or related field.
• 8-10 years of experience in marketing, communications, or related fields, with a history of successful campaigns and brand management.
• Strong understanding of digital marketing, content strategy, social media, SEO, email marketing, and analytics tools.
• Excellent writing, editing, and communication skills with the ability to craft clear and compelling messages.
• Demonstrated experience with brand management and public relations.
• Leadership skills with experience managing and mentoring teams.
• Strong analytical skills and experience using data to drive decision-making.
• Proficiency in marketing tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite, etc.).
• Ability to prioritize, work on multiple projects and meet deadlines in a fast-paced environment.