Marketing & Communications Specialist (Hybrid) - Student Affairs

About the position

WashU's Division of Student Affairs seeks a professional visual content creator for the position of Marketing & Communications Specialist. Student Affairs advances the educational mission of the university through resources and experiences outside the classroom that prepare our students for lifelong success. The division is seeking candidates to create, develop/design, evaluate, and manage marketing and communications creative content primarily for digital and social media marketing and communications. This individual will identify strategies and initiatives that enhance the Student Affair's brand awareness and reputation via social media channels, incorporating best practices to position WashU Student Affairs nationally.

Responsibilities

• Develops marketing and campaign strategies specifically for social media.
• Directs implementation of Student Affairs social media accounts.
• Participates in the development of annual posting plan, including success metrics and engagement reporting.
• Provides high level planning and programming support for a wide variety of platforms and applications including, but not limited to, digital signage, printed marketing collateral, and social media collateral.
• Enhances the storytelling and brand awareness of the Division of Student Affairs through the creation of compelling content, with an emphasis on Student Affairs anchors and student stories.
• Provides effective and respected social media counsel to senior leadership and department personnel.
• Keeps abreast of social media/digital best practices and provides benchmarks and analyzes data from social media and mobile initiatives to inform future communications planning and other decision-making within the division.
• Supports and participates in collaborative efforts for the department, including various committees or special initiatives.
• Performs other duties as assigned.

Requirements

• Bachelor's degree.
• Relevant Experience (3 Years).

Nice-to-haves

• Graduate degree such as MBA or Master's degree in Communications, Public Affairs, Management or Marketing.
• Two years of experience in marketing or brand management, including proven experience leading high-impact strategic marketing planning, campaign development, to market execution and social media design planning and placement.
• Ability to work collaboratively across groups; ability to interact well with WashU staff and University MarComm.

Benefits

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Free Metro transit U-Pass for eligible employees.
• Defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
• 4 weeks of caregiver leave to bond with your new child.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.