Molex - Lisle, IL
posted 6 months ago
The Marketing Communications Specialist plays a crucial role within an integrated content team, focusing on generating high-quality content that supports marketing initiatives across corporate, portfolio, and product levels. This position reports to the Marketing Communications Manager and is integral to the Content Development Center of Excellence (CoE). The specialist collaborates with cross-functional teams to create content that aligns with integrated marketing campaigns, ensuring that all materials are consistent, impactful, and reflective of the Molex brand. In this role, the specialist will be responsible for developing a wide range of content and collateral, including New Product Release packages. The position requires strong customer service and communication skills, as well as regular reporting on project statuses. The ideal candidate will be a proficient writer capable of translating complex technical concepts into engaging narratives that resonate with prospects and customers. Key responsibilities include collaborating with subject matter experts (SMEs) to generate ideas and develop content, managing the creation and delivery of global New Product Releases, and producing various marketing materials such as blogs, email campaigns, web copy, case studies, and social media posts. The specialist will also serve as an editor for content produced by other marketing teams, ensuring adherence to the Molex editorial style guide and maintaining high standards of quality and consistency. Additionally, the role involves advising marketing teams on effective content development strategies throughout the buyer's journey, incorporating SEO best practices, and managing multiple content-related projects simultaneously. The specialist will track and analyze the effectiveness of content development programs, providing insights and recommendations for continuous improvement. Overall, this position is vital for enhancing the Molex brand and driving audience engagement through strategic content creation.