Marketing Content Specialist

$54,080 - $54,080/Yr

Insight Global - Westlake Village, CA

Full-time - Entry Level

Westlake Village, CA

Administrative and Support Services

About the position

The Marketing Content Specialist is responsible for creating and managing marketing content that aligns with the company's goals. This includes writing and editing various materials such as press releases, executive bios, ads, emails, blogs, and social media posts. The role also involves assisting with strategy, research, content curation, and scheduling across multiple social media platforms.

Responsibilities

• Complete writing projects, meet deadlines and follow content requirements in terms of brand style and project specifications
• Draft press releases utilizing AP Style, executive biographies, award submissions and any other PR communication materials needed
• Write copy for emails and paid/organic social media ads using branded tone of voice
• Monitor and reply to inquiries received through social media channels and review channels
• Engage with key audiences to build and nurture online communities and increase brand presence
• Respond to all social media inquiries within the hour it has been received
• Collaborate with external vendors to ensure content flows properly according to brand accuracy
• Edit content to ensure voice, grammar and style are accurate and follows the marketing style guide
• Work cross functionally with internal partners to understand business objectives
• Ensure all marketing efforts serve to achieve immediate and long-term business goals
• Perform other related duties as required and assigned
• Demonstrate behaviors which are aligned with the organization's desired culture and values

Requirements

• Bachelors degree in Public Relations, Marketing, Communications, or a related field
• 3+ years of related experience in copywriting and editing, social media marketing, community management and PR agency experience is a plus
• Excellent communication, presentation, writing and editing skills
• Clear understanding of AP Style

Benefits

• Diverse and inclusive work environment
• Equal opportunity employer
• Reasonable accommodations for disabilities