Marketing Copywriter

Spencer Reed Group - Kansas City, KS

Full-time - Entry Level

Kansas City, KS

Administrative and Support Services

About the position

The Marketing Copywriter will be responsible for creating compelling narratives and marketing content across various platforms, ensuring alignment with brand guidelines and messaging. This role requires a blend of creativity and technical expertise to effectively engage target audiences and support business objectives.

Responsibilities

• Write narratives, articles, web pages, emails, blog posts, social media assets, etc.
• Express ideas with clarity; ensuring that they are on-brand, on-message, and tailored to the appropriate audiences.
• Comprehend and understand brand continuity, brand guidelines, and brand positioning.
• Drive creative expertise in standards and technicalities of writing marketing copy for traditional, digital and social channels.
• Creatively support the effective use of technology and its applications to address business challenges and efficiently solve problems.
• Drive, define and offer feedback on various aspects such as quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
• Present and execute creative concepts in partnership with Art Director and other members of the design team.

Requirements

• Bachelor's degree in English, Communications, Marketing, Journalism, or related field
• 3-5 years of relevant work experience, agency and/or healthcare experience a plus
• Self-motivated and disciplined in executing projects from start to finish
• Resilient in adapting to ever-changing timelines, requests, and deliverables
• Experience with Trello, Hubspot (or similar CRM software), and Adobe products
• Proficiency in Google Workspace (formerly G-Suite)

Nice-to-haves

• Enjoy advertising creative, with experience in all mediums, particularly digital and social
• Technical knowledge and understanding of digital and social platforms, metrics and tracking
• Possess excellent organizational skills while being highly creative and imaginative
• Meticulous spelling and punctuation, and a fastidious attention to detail
• Capacity to create high-quality work in a fast-paced (and fun) environment