Marketing Director

About the position

The Marketing Director is responsible for developing, executing, and leading strategic marketing initiatives to promote Passion Publishing’s catalog of books, authors, and overall brand identity. This position oversees all marketing initiatives, coordinating with partner imprints and internal creative teams to build impactful campaigns that drive book sales, grow readership, and enhance the publisher’s market presence. At their core this person is a tirelessly creative individual who is gifted at crafting and sharing the narratives behind our books and authors to captivate and grow our readership. The Marketing Director also plays a critical role in building relationships with authors, partners, and media to maximize visibility and engagement across all platforms. It is the privilege of each person on the Passion Publishing team to strive to further the Gospel, ensuring that Passion Publishing’s titles align with truth as revealed in Scripture.

Responsibilities

• In collaboration with HCCP imprints, develop and implement the overall marketing strategy for Passion Publishing’s catalog, including seasonal and title specific campaigns.
• Monitor industry trends, emerging marketing tools, and competitive positioning to adjust strategies as needed.
• Develop and execute comprehensive marketing plans with HCCP imprints for each book, aligning with the publisher’s goals, budget, and sales objectives.
• Craft tailored marketing strategies based on book genre, author platform, and target readership.
• Lead and mentor the marketing team, fostering a collaborative environment focused on creativity, efficiency, and continuous learning.
• Set performance goals, conduct regular performance reviews, and encourage professional growth within the team.
• Maintain and enhance the publisher's brand identity, ensuring consistent messaging and design across all marketing content.
• Oversee brand-building efforts, including influencer partnerships, collaborations, and sponsorships.
• Establish and maintain brand guidelines and ensure all public-facing content is aligned with the publisher's voice and values.
• Coordinate book launch activities with HCCP imprints, such as cover reveals, pre-sale offers, book trailers, release day promotions, and author events.
• Design multi-channel campaigns, including email marketing, social media, content marketing, paid advertising, and influencer collaborations.
• Develop captivating narratives around each new title and author, aligning with the book’s unique themes and the publishing brand.
• Create and execute content strategies that enhance the book’s reach and engagement with target audiences.
• Develop compelling content, such as articles, social media content, and video assets, to promote books and author brands.
• Support authors in building and expanding their personal brands across various platforms.
• Provide coaching on social media, audience engagement, and content development to help authors connect with readers.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field; Master’s degree helpful.
• 7+ years of experience in marketing, with a minimum of 3-years in a leadership role within book publishing or a related industry.
• Strong knowledge of the publishing industry, including digital marketing, social media, and current market trends.
• Proven experience managing and leading a marketing team, including setting objectives and evaluating performance.
• Exceptional communication, organizational, and project management skills.
• Proficiency in marketing analytics tools and software (e.g., Google Analytics, CRM platforms).

Nice-to-haves

• Strong written and verbal communication skills to connect with internal teams, authors, and readers. Copy writing skills a plus.
• Natural storyteller who can convey complex ideas simply and emotively.
• Data-driven with a keen ability to blend creativity with strategy.
• Collaborator: brings together cross-functional teams to effectively execute plans at beyond projected levels of performance. Maintains positive relationships throughout our team, and with partners and vendors.
• Learner: Constantly seeking new or better ways to promote and sell our titles.
• Passion for books: Enthusiasm for literature and understanding of the publishing landscape.