Marketing Lead

About the position

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. A Marketing Lead will report directly to a Director level manager within the Residential or STR Division with opportunities existing in the PropTech, FinTech, Professional Services and InsurTech portions of the organization. The Marketing Lead will be responsible for the short-term strategy, planning, and execution of integrated multi-channel marketing activities within the Business-to-Business (B2B) Software-as-a-Service (SaaS) space. The Marketing Lead does not have direct reports but is expected to have high emotional intelligence and be able to 'lead from his or her seat' to influence peers at various levels ranging from senior to junior to help elevate the combined production value and results of the team.

Responsibilities

• Facilitate the short-term planning, strategy, and execution of integrated marketing campaigns.
• Participate in the curation, creation, publication, optimization and reporting on marketing activities such as content across email, social, web, blogs, eBooks, webinars, paid ads, print, and tradeshows.
• Collaborate on long-term planning.
• Work with Content Creators, Graphic Designers, Web Developers, Email Specialists, Event Managers/Coordinators on executing multiple campaigns concurrently.
• Provide feedback to junior-level teammates to assist the overall quality of the marketing product.
• Review/approve marketing assets before finalizing.
• Assist with internal communications with Sales and Operations.
• Achieve/exceed assigned Key Performance Indicators (KPIs) such as Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Total Contract Value (TCV).
• Generate reports, adding additional insight and analysis to help formulate commentary, recommendations, corrective actions, or optimizations for all marketing activities.
• Work directly with General Managers, Sales, Account Management, Product and Operations on priority projects.
• Collaborate with Graphic Design, Web Development and Search Engine Marketing teammates.
• Inform and be informed by broader Inhabit Marketing Team, HR, Finance, and IT as needed.

Requirements

• 7+ years of general marketing experience required.
• Exceptional project management, time management, creative thinking, written and oral communication skills.
• Strong professionalism, emotional intelligence and team orientation is required.
• Excellent understanding of marketing campaign management including the lead generation and engagement process at various stages of the marketing funnel.
• Expert with grammar and syntax, understanding how to use voice and tone to match brand, marketing channel, and key target customers.
• Demonstrated brand management experience including defining, implementing and policing brand standards.
• Self-starter comfortable with ambiguity but with the ability to clarify needs to advance projects.
• Enjoys taking ownership of projects.
• Strong team player who values collaboration and teamwork.
• Proficient with Microsoft Office.
• Comfortable with Adobe Creative Suite especially writing content in programs like InDesign and Illustrator.
• Experience accessing WordPress, Salesforce and Marketo is an advantage.

Nice-to-haves

• Experience with Insurance Marketing.
• Experience with Residential/Multifamily Marketing.
• Experience with Short-Term Rental Marketing.

Benefits

• Competitive Pay
• Health Insurance: Medical, Dental, Vision and Prescription Plans
• Health Savings Accounts
• Flexible Spending Account
• Dependent Flexible Spending Account
• Critical Illness
• Accident
• Retirement Savings Plan (401K) with discretionary company match
• Short and Long Term Disability
• Company Paid $25,000.00 life insurance
• Supplemental Life and AD&D Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Vacation
• Paid Volunteer Time
• Inhabit Employee Discount Programs