Marketing Manager - B2B Solutions

About the position

As the Marketing Manager, Regional Product Marketing, you will report to the Sr. Director of Latin America and the Caribbeans Product B2B Marketing and be responsible for leading regional marketing programs for Visa Commercial Solutions and Visa Government Solutions. This person will also be responsible for the execution of the Visa VCS Days. In this role, you will be the glue that binds our regional product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications.

Responsibilities

• Lead development of regional marketing strategies, working closely with all global, regional, and country teams to engage clients and deliver against Visa’s business and marketing goals.
• Be the expert on target audiences, advocating for their needs and synthesizing insights to develop value propositions and messaging.
• Develop marketing that frames value propositions, sets forth positioning and messaging, and activates experiential strategies relevant to regional priorities.
• Manage agencies to accomplish strategic marketing projects to support the business and drive concrete outcomes.
• Work with Consumer Insights Analytics and Global Product Marketing teams to shape industry thought leadership content and promote it across B2B ecosystem audiences.
• Partner with regional Communications lead to plan and execute thought leadership programs with Media Partners.
• Show the business impact of B2B Marketing events and campaigns in collaboration with Global Product Marketing and Sales Excellence.
• Coordinate events and travel to manage them effectively.
• Deploy B2B awareness and lead generation campaigns targeting key stakeholders in partnership with product and sales teams.
• Localize, build, and deploy sales enablement content to help the sales team engage target clients.
• Build and activate experiential digital marketing strategies and plans to advance an always-on content strategy to build awareness and drive demand.

Requirements

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
• Native in Spanish or Portuguese, and professional in English.

Nice-to-haves

• Minimum 8 years progressively responsible business experience in Product Marketing or Product Management.
• Strong strategic thinker with a results orientation.
• Audience-focused mindset with a demonstrated track record of discovering key insights.
• Strong event planning and content generation skills.
• Attention to details and eye for quality.
• Strong executive presence with highly effective written and verbal communication skills.
• Solid financial and analytical acumen with strong ROI orientation.
• Data driven and analytical capability to yield insights to drive decision making.
• Regional sensibilities and an empathetic outlook to work well with other markets and cultures.
• Strong internal team and external client stakeholder management skills.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program