Marketing Manager, B2B

$80,000 - $95,000/Yr

Teladoc

Full-time - Mid Level

Ambulatory Health Care Services

About the position

The Marketing Manager, B2B Content Strategy at Teladoc Health is responsible for developing and executing content strategies that support B2B marketing efforts and sales enablement for the company's virtual care solutions. This role involves collaboration with various marketing teams to create a comprehensive library of content that drives sales and enhances marketing campaigns, particularly for the hospital and health system segments.

Responsibilities

• Collaborate with solution and segment marketing to support new product launches, enhancements, and integrated offerings.
• Develop solution content, messaging, and sales enablement materials throughout the product lifecycle, including sales presentations, videos, sell sheets, white papers, presentations, and digital assets.
• Understand the product roadmap and taxonomy that defines solution portfolios, individual products, and their availability across market segments.
• Produce and maintain a content calendar that aligns with a continuously evolving product roadmap.
• Coordinate approval of content across legal, compliance, marketing, and other regulatory/compliance-related functions.
• Identify opportunities to infuse content into marketing campaigns.

Requirements

• 3-5 years experience in B2B marketing, content development, and/or product marketing roles.
• Strong B2B messaging and content development expertise.
• Detail-oriented, well-organized, and efficient with time management.
• Collaborator and connector with strong writing, communication, and presentation development skills.
• Existing experience in the healthcare industry/hospital and health system segment is a plus, including virtual care, medical devices, population health, digital health, and chronic condition management.
• Bachelor's degree in Marketing, Public Relations, Communications, Business, or a similar field.

Nice-to-haves

• Experience in virtual care, medical devices, population health, digital health, or chronic condition management.

Benefits

• Performance bonus eligibility
• Health insurance
• 401k plan
• Paid time off
• Flexible scheduling options