Marketing Manager, B2B

About the position

We are seeking a strategic and results-oriented B2B Marketing Manager to develop and execute integrated communication strategies that engage, inform, and convert business customers. This role is responsible for ensuring a consistent and compelling brand message across all touchpoints, driving awareness, lead generation, and customer retention. The ideal candidate has a deep understanding of B2B marketing, experience managing multi-channel campaigns, and a strong ability to collaborate across teams to craft messaging that resonates with business decision-makers.

Responsibilities

• Develop and implement B2B communication strategies that align with brand positioning, business goals and customer insights
• Craft clear, compelling messaging for different segments of business customers, ensuring consistency across all channels including email, website, social media, paid media and sales enablement materials
• Enhance the B2B customer journey with targeted touchpoints using a combination of email, social, SMS and 1:1 communication.
• Optimize messaging and content to drive engagement, lead generation, and customer loyalty
• Plan and execute integrated B2B marketing campaigns across various digital and traditional channels to generate leads and support sales efforts
• Collaborate with internal teams and external agencies to develop creative assets, thought leadership content and targeted messaging
• Manage campaign calendars, ensuring alignment with sales and promotion priorities
• Track and optimize campaign performance, using data-driven insights to refine strategies
• Partner with creative team to create compelling and targeted content for B2B audiences and ensure consistency in messaging across all channels.
• Create and manage content that positions the company as an industry leader, including blog posts, email nurture campaigns and social media content
• Ensure all customer communications align with brand guidelines, tone, and messaging strategy
• Analyze customer data, market trends, and campaign performance to continuously refine communication strategies and identify opportunities for differentiation
• Partner with B2B sales teams to gather insights on customer needs, pain points, and opportunities for engagement
• Develop and present monthly performance reports for B2B marketing campaigns with actionable recommendations to key stakeholders, using data to refine strategies and improve ROI

Requirements

• 4-year Degree Bachelor's degree in Marketing, Communications, Business or related field
• 10+ years of experience in B2B marketing, customer communications or related roles
• Strong understanding of B2B buyer personas, decision-making processes and customer lifecycle marketing
• Experience executing integrated marketing campaigns across email, website, social paid media and content marketing
• Excellent writing and storytelling skills with the ability to simplify complex ideas for business audiences
• Analytical mindset with the ability to measure, interpret and optimize marketing performance
• Strong project management skills, with the ability to collaborate across teams and drive initiatives forward
• Experience with marketing automation tools (eg. HubSpot), digital analytic tools (eg. Google Analytics) and CRM platforms (eg. Salesforce) preferred
• Experience working with creative teams and managing agency partners