Marketing Manager, Brand Integration

Full-time - Mid Level

Hybrid - Foster City, CA

Credit Intermediation and Related Activities

About the position

The Brand Integration Manager will be part of the Brand Enablement team within the Global Brand Management organization. This role is responsible for implementing brand enablement strategies primarily supporting non-card-based payments, working closely with internal stakeholders, clients, and partners. Implement brand enablement strategies for Emerging (such as Tap to Phone, Visa Direct, Visa Flex, Visa Payment Passkey, Visa Tokens and Click to Pay) and Non-Card Payments (Visa Account to Account Payments, Agentic Commerce and Crypto)​ and non-card based payments (including A2A & Visa Direct, VAS, etc.), focused on ensuring the quality and consistency of branding by Visa, clients, and partners. Develop, implement, and continuously optimize stakeholder engagement, approval, and exception processes. Recommend development and revisions of brand standards and guidelines. Develop and deliver stakeholder enablement assets, including training, communications, guides, and tools to ensure proper brand usage. Work with regional teams to conduct regular assessments of brand integration (i.e., branding in UI/UX, product integration, etc.), develop non-compliance reports and action plans to deliver to client teams for remediation, and lead enforcement efforts to drive client and partner compliance to brand standards and guidelines. Monitor and report on key enablement metrics (number of successful integrations, exceptions granted, other) building and reporting on insights to continually improve brand performance. This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Responsibilities

• Implement brand enablement strategies for non-card-based payments.
• Develop and optimize stakeholder engagement, approval, and exception processes.
• Recommend revisions of brand standards and guidelines.
• Create and deliver stakeholder enablement assets including training and communications.
• Conduct assessments of brand integration and develop non-compliance reports.
• Lead enforcement efforts to ensure compliance with brand standards.
• Monitor and report on key enablement metrics.

Requirements

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in brand management, marketing, or a related field.
• Strong understanding of brand strategy and implementation in digital payments and branding.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional and regional teams.
• Strong project management skills and attention to detail.

Nice-to-haves

• 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD.

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program