Marketing Manager - Journals, Portfolios, Related Products

American Chemical Society - Washington, DC

Full-time - Mid Level

Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Marketing Manager - Journals, Portfolios & Related Products at the American Chemical Society is tasked with developing comprehensive go-to-market strategies for journals and related products. This role is pivotal in driving submissions growth, enhancing usage, and ensuring high levels of author and customer satisfaction. The individual will work closely with the Global Editorial Strategy (GES) and Global Editorial Operations (GEO) teams, as well as external Editors-in-Chief, to create and implement effective marketing strategies that align with the organization's goals. In this position, the Marketing Manager will collaborate with the Demand Marketing team to share insights and strategies, ensuring that marketing initiatives are well-informed and targeted. A deep understanding of researcher personas, use cases, and competitive landscapes is essential for crafting effective positioning and messaging that resonates with customers. The role also involves nurturing relationships with journal Editors-in-Chief and various stakeholders, requiring strong public speaking skills and the ability to present effectively to diverse audiences. The Marketing Manager will be responsible for communicating marketing goals and results across departments, utilizing market research to inform strategies, and developing compelling messaging for journal programs. Attendance at conferences and events to promote ACS Publications is also a key aspect of the role, alongside managing stakeholder expectations and ensuring alignment with organizational priorities. This position reports to the Senior Marketing Manager - Journals, Portfolios & Related Products.

Responsibilities

• Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
• Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
• Nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
• Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year.
• Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings.
• Present marketing updates and results at relevant in-person and hybrid Marketing and/or Editorial meetings throughout the year.
• Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with our customers.
• Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries etc.) that differentiate them in the market (globally and by region).
• Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events.
• Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
• Attend internal and external meetings in-person or hybrid when required.
• Represent the marketing team on cross-departmental projects as needed.
• Other duties as assigned, to meet business needs.

Requirements

• Bachelor's degree and 2+ years of experience in Product / Journals Marketing.
• Ability to define strategic opportunities and successfully articulate and execute plans to address them.
• Ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, eg. submission goals, usage targets, citations growth, published output count.
• Must be a confident public speaker, comfortable in front of large, senior groups, and a solid writer.
• Good project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines.
• Creative thinking and problem-solving abilities.
• Experience in STM academic publishing marketing as well as international marketing experience strongly preferred.
• Strong interpersonal skills for interacting with different types of internal and external stakeholders, and with individuals across different cultures.
• Good organizational skills and attention to detail.
• Understanding of effective digital marketing channels and tactics and able to articulate marketing priorities to non-marketers.
• Ability to quickly establish relationships with colleagues and stakeholders, gain trust, manage expectations, and influence outcomes.
• Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
• Confidence in managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
• Experience providing detailed feedback on projects and initiatives.
• Desire to learn new skills and grow as a well-rounded marketer.
• Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
• Understanding of the mission and values of the department and organization.
• Solid working knowledge of MS Office products.

Nice-to-haves

• Experience in STM academic publishing marketing as well as international marketing experience strongly preferred.
• International marketing experience within a global organization strongly preferred.

Benefits

• Relocation assistance
• Hybrid work schedule with onsite and remote work options.