Marketing Manager - Las Vegas

About the position

BrewDog is on the hunt for a Retail Marketing Manager! We want to make other people as passionate about great craft beer as we are. Our bars are at the forefront of that mission, delivering amazing beer & customer service at all times. The Retail Marketing Manager will curate, manage, and execute successful brand activations, consumer & trade events, and unique partnerships while building and growing our bars in the public eye through outstanding, on-brand marketing. You will develop and own the retail events calendar, which plays a central role in bringing our strategy to life through unique experiences and activations. The ideal candidate will possess a combination of acute business acumen, a background in negotiating collaborations and partnerships, a commitment to innovation, and a passion for leading projects from concept stage to delivery.

Responsibilities

• Build and manage our event strategy, including budgeting and project management of events.
• Work with internal and external stakeholders for retail-wide public event launches.
• Maintain partnerships across the group, building strong relationships with the marketing, events, and reservations team in the UK.
• Collaborate with the US sales and marketing team to create bar connections and assist in US-focused activations.
• Monitor Las Vegas bar social and marketing presence using Digital Marketing Tools and Canva.
• Create interesting and informative monthly meetings to communicate activations throughout the team.
• Develop and maintain a retail brand standard events handbook.
• Coordinate securing event activations, creating relationships with vendors including photographers and videographers.
• Negotiate contracts for events and sponsorships to secure BrewDog the best preferred rates.

Requirements

• Exceptional project management and communication skills.
• Ability to work independently and take ownership of all projects.
• Commercially and creatively minded, with the ability to spot new opportunities.
• Experience in leading projects from concept stage to delivery, with a focus on post-event reporting.
• Keen eye for detail across the board, from budget management to creative execution.
• Ability to handle multiple projects at once, with a track record in prioritizing and managing opportunities.
• Experience in working with/for challenger and/or FMCG brands.

Benefits

• Company shares.
• Pension contributions up to 10%.
• 4-week sabbatical every 5 years.
• Staff discount of 25% off in bars, 30% off online, and 50% off BrewDog Merch.
• Beer training support through internationally-recognised Cicerone qualifications.
• Enhanced sick pay.
• Healthcare and life assurance.
• High street retail discounts.
• Employee assistance programmes.
• Enhanced family-friendly policies around maternity and paternity leave.
• Additional holiday days per year.
• Pawternity leave.
• Diversity, Equity, and Inclusion (DEI) commitments.
• Beer samples at the end of every shift.