Marketing Manager, Practice Management

About the position

Fullsteam is searching for an experienced Marketing Manager to lead marketing, with a focus on demand generation, for multiple business units selling vertical B2B SaaS solutions to small, mid-market and enterprise Medical Practice customers. Working closely with Head of Marketing, Sales Teams, Product Organizations and others throughout Fullsteam, the Marketing Manager will build out a world-class demand generation function to support revenue goals. They will also contribute to building and executing a successful, mid/long-term growth strategies. This role will report to the Head of Marketing and work in close collaboration with the business unit’s functional leaders.

Responsibilities

• Manage and maintain the BUs marketing budget.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Analyze sales numbers in comparison to the marketing budget in order to find which campaigns were most effective.
• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
• Create and maintain a successful brand and image that attracts customers to the product or service.
• Develop marketing strategies for new products or services that comply with current company standards.
• Own and optimize all marketing channels.
• Adhere to a data-driven marketing approach, using previous performance and leading indicators to quickly adjust tactics and spend.
• Own relationships with marketing vendors and drive performance.
• Collaborate with management, sales, and product, to refine ICP and target customer segments, and adjust marketing tactics accordingly.
• Collaborate with sales to deliver and score leads and continually optimize the lead delivery process to balance quality, quantity, and ICP fit from all marketing channels.
• Collaborate with product and CS teams to build marketing and communications calendars and support new product and feature launches.
• Develop and execute short/mid/long-term marketing activities to build top/mid/bottom funnel pipeline to support revenue goals and increase market share.
• Aggregate and analyze KPI and performance data on a regular basis and provide weekly reporting, insights, and recommendations to leadership.
• Conduct market and competitive research and draw insights to optimize demand generation strategies that translate into results.
• Implement customer marketing initiatives to improve customer engagement and retention.
• Develop strategies and tactics to increase brand awareness both online and offline.
• Accurately forecast top of funnel pipeline and participate in planning and presentation sessions.

Requirements

• Minimum of 5-8 years of marketing experience in B2B software targeting customers in the medical practice space, including small, mid-market, and enterprise.
• B2B SaaS experience.
• Proven success in building and leading high-performing marketing functions in growth environments.
• Experience working with sales and product teams to take new products to market.
• Demonstrated track record of collaborating with sales teams to hit or exceed revenue goals.
• Experience managing external marketing vendors and agencies.
• Mastery at managing to KPIs that matter; obsession with leveraging data to inform strategy, optimize tactics, and deliver results.
• Experienced power-user of marketing automation and advertising platforms.
• Ability to communicate across all levels of an organization face-to-face and remotely.
• Ability to work effectively in a fast-paced, dynamic, matrixed environment.

Nice-to-haves

• High competency in project and stakeholder management.
• Demonstrated ability to serve as a thought partner to help develop growth strategies as well manage tactical marketing operations on a day-to-day basis.
• Proven track record of success building and managing world-class marketing functions.
• Strong written, phone, and in-person communicator.
• Excellent analysis and problem-solving skills.
• Detailed, organized and results-oriented, with ability to effectively prioritize.