Marketing Manager, Social Media

Cesna - Fort Lee, NJ

Full-time - Entry Level

Fort Lee, NJ

About the position

The Marketing Manager, Social Media is responsible for driving sales through various social media channels by reaching potential customers. This role requires strategic thinking, a passion for social media, and excellent content creation skills, along with a proven track record in social media marketing.

Responsibilities

• Design and develop brand strategies that align with the company's mission or statements.
• Conduct market research and competitive analysis ensuring brand consistency across all platforms by overseeing brand message and visual identity.
• Collaborate with internal and external teams to ensure brand consistency across both new and existing products.
• Develop and implement marketing plans including digital, social media or traditional marketing channels.
• Manage and oversee marketing campaigns, product launching and promotional events.
• Create and manage content strategies that engage target audiences and support brand goals.
• Track and analyze the marketing campaigns and brand initiatives performance.
• Keep alert with insights on marketing trends by using data to refine marketing strategies.

Requirements

• Bachelor's degree in Marketing, Literature, Communications, or a related field.
• 1-2 years of experience in marketing or a related field preferred.
• Strong written and verbal communication skills.
• Ability to manage multi-tasks effectively under deadlines, time management skills.
• Ability to work independently and as part of a team.
• Proficiency in digital marketing such as Instagram, YouTube, etc.