About the position
We're seeking a Marketing Manager to help activate and scale our broker/agent partner small commercial distribution network and own the brand and 'voice' of MGT. In this role, you'll be directly responsible for building demand generation and engagement of our growing insurance offerings. You’ll also help develop our brand identity, define and refine the MGT voice, and ensure that everything we put into the world—from our website to thought leadership to our LinkedIn presence—reinforces what we stand for. You'll work closely with our distribution leader and other key leadership team members, to bring our mission and differentiators to life in a way that earns trust, drives awareness, and builds long-term equity with agents, partners, and the broader insurance ecosystem.
Responsibilities
- Develop and execute large-scale, CRM-based marketing campaigns to achieve growth targets and expansion goals.
- Actively gather insights from our agent partners (i.e. testimonials, product feedback, etc.)
- Identify areas of opportunity in the market, with an eye toward what industry competitors are advertising (or failing to advertise)
- Create and publish content with a focus on engaging our different stakeholders including agents, partners, etc. with our brand, using multiple media methods (email, social media, industry publications, etc.)
- Search out opportunities to highlight MGT Insurance in the industry, working with leadership to create publications, promote speaking events, and attend conferences.
- Identify a problem/opportunity (e.g. top of funnel volume, conversion optimization, login issues, etc.); develop a testable thesis to that problem; and implement a plan to test that thesis.
- Have a strong bias for action and be able to work in cycle times of days and/or weeks to drive outcomes.
Requirements
- Bachelor's degree in Business, Marketing, or a related field; MBA or equivalent advanced degree is a plus.
- 3+ years of experience in brand management, content generation, or overall marketing management within the commercial insurance industry.
- Entrepreneurial mindset and ownership mentality.
- Demonstrated success in scaling growth on a 1-to-many basis.
- Solid understanding of the commercial P&C insurance market and distribution channels.
- Excellent communication, writing, and organizing skills.
- Proven ability to work independently and thrive in a fast-paced, entrepreneurial environment.
Benefits
- Competitive salary and benefits package ($75k-$125K base, depending on experience)
- Role in shaping the future of a modern digital insurance platform.
- A collaborative and forward-thinking work environment.
- Career development opportunities.
