Marketing Manager

About the position

Trulieve Marketing Managers are the marketing representatives in the hubs who ensure national campaigns and brand strategies are being executed at the local level. They work very closely with the retail sales and production organizations. In working with sales/retail, their primary objective is to reach new and existing customers by building brand awareness and driving them to purchase in the dispensary with new product launches, daily campaigns and promotions, our loyalty program plus local marketing activation. Success is measured by key metrics like customer count, customer retention, average ticket size, visit frequency, etc. Trulieve’s Marketing Managers may also engage and collaborate with the community engagement and/or physician teams as needed to support local events with key constituents. Marketing Managers translate go-to-market strategies and identified opportunities into actionable and measurable programs that are relevant to the local market. Building daily communication plans are a key deliverable that brings all elements together and provides direction to cross-functional team members. Marketing Managers must ensure campaigns are executed on-time, accurately, and successfully. The candidate will also be responsible for monitoring performance and reporting on results of marketing campaigns and promotions.

Responsibilities

• Collaborate with national marketing team functions to build actionable campaigns.
• Collaborate with hub sales team and production team to align on the timing of new product launches, restocks on existing products and overall product mix strategy.
• Develop, implement, and analyze marketing strategies and initiatives.
• Coordinate market planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Support national and hub initiatives to deliver business goals and build brand loyalty.
• Produce and maintain a marketing calendar that includes product launches, local activations, paid/earned media, and other support around the campaigns.
• Research and develop POV on local market opportunities and buying trends based on an assessment of current and potential customers as well as a review of relevant competitors.
• Managing local marketing budget.
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings.
• Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
• Build strong relationships with partners.

Requirements

• Bachelor’s Degree in Business, Marketing or related field required.
• 4+ years of working experience in marketing. Retail marketing a plus.
• Successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized marketing strategies and tactics.
• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy.
• Prior experience managing events and marketing campaigns.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
• The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media.
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
• Ability to interact with various levels of stakeholders.
• Acute attention to detail; demonstrated ability for accuracy and thoroughness.
• Strong written and verbal communication skills.
• Proven negotiation, problem-solving, organization and project management skills.
• Knowledge of Microsoft Office (PowerPoint, Excel, Word).

Nice-to-haves

• Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
• Professional team-player, collaborative, and open to feedback.
• Strategic, self-motivated, intellectually curious, innovative and resourceful.
• Dynamic communicator with great oral and written skills.
• Big picture thinker and adaptable to changing environments.
• Detail-oriented, organized and proactive.
• Approaches new and different ideas with curiosity and open-mindedness.

Benefits

• Comprehensive benefits package including paid time off.