Marketing Measurement Intern

$47,840 - $52,000/Yr

Travelers - Hartford, CT

posted 3 months ago

Full-time - Intern
Hartford, CT
Insurance Carriers and Related Activities

About the position

The Marketing Measurement Intern Program at Travelers offers qualified students a unique opportunity to gain hands-on business experience and receive valuable training in marketing analytics. Interns will engage with various levels of management and collaborate with peers across different development programs. This role focuses on applying business performance analytics to support marketing initiatives through data visualization, predictive modeling, and analytical objectives, providing a platform for interns to turn data into actionable insights.

Responsibilities

  • Utilize data visualization, data analysis, machine learning and coding in Python or R, based on skills background and need.
  • Use statistical, experiment design (A-B testing), machine learning and predictive modeling techniques to understand the impact of media, email and other marketing initiatives on preference and demand for Travelers.
  • Leverage analytics platforms and data visualization technologies (e.g. Salesforce Marketing Cloud Intelligence) to explore marketing insights.
  • Measure campaign performance across all channels, including digital advertising, social, email, mobile, web and sales enablement.
  • Work directly with internal and external teams for the successful completion of projects.
  • Other duties as assigned.

Requirements

  • Cumulative GPA of 3.0 or greater.
  • Currently enrolled in Undergraduate or Graduate program with a Marketing, Business, Analytics, Computer Sciences, Technology, Math, or Engineering.
  • Must be 18 years of age to apply.
  • Legally authorized to work in the United States now and in the future.

Nice-to-haves

  • Basic analytical skills and a desire to advance them significantly.
  • Interest in presentation and data-based storytelling.
  • Comfortable working in MS Excel or Google Sheets.
  • Willingness and eagerness to learn data visualization and web analytics.
  • Problem solving and critical thinking skills.
  • Knowledge of programming (Python, or R), SQL, Snowflake or other cloud computing platforms is a plus.
  • Ability to think outside of the box and stay in touch with the latest digital trends.
  • Basic project management skills.

Benefits

  • Performance-based cash incentive awards.
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